Business Model Innovation with Platform Canvas

Krista Sorri, Marko Seppänen (Corresponding Author), Kaisa Still, Katri Valkokari

    Research output: Contribution to journalReview ArticleScientificpeer-review

    138 Downloads (Pure)

    Abstract

    Purpose:
    This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.
    Design/Methodology/Approach:
    A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.
    Findings:
    The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.
    Originality/Value:
    The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.
    Original languageEnglish
    Pages (from-to)1-13
    JournalJournal of Business Models
    Volume7
    Issue number2
    Publication statusPublished - 10 Sep 2019
    MoE publication typeA2 Review article in a scientific journal

    Fingerprint

    Business model innovation
    Business model
    Ecosystem
    Literature review
    Design methodology
    Innovation
    Value capture
    Value creation

    Keywords

    • platforms
    • ecosystems

    Cite this

    Sorri, K., Seppänen, M., Still, K., & Valkokari, K. (2019). Business Model Innovation with Platform Canvas. Journal of Business Models, 7(2), 1-13.
    Sorri, Krista ; Seppänen, Marko ; Still, Kaisa ; Valkokari, Katri. / Business Model Innovation with Platform Canvas. In: Journal of Business Models. 2019 ; Vol. 7, No. 2. pp. 1-13.
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    abstract = "Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.",
    keywords = "platforms, ecosystems",
    author = "Krista Sorri and Marko Sepp{\"a}nen and Kaisa Still and Katri Valkokari",
    year = "2019",
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    language = "English",
    volume = "7",
    pages = "1--13",
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    Sorri, K, Seppänen, M, Still, K & Valkokari, K 2019, 'Business Model Innovation with Platform Canvas', Journal of Business Models, vol. 7, no. 2, pp. 1-13.

    Business Model Innovation with Platform Canvas. / Sorri, Krista; Seppänen, Marko (Corresponding Author); Still, Kaisa; Valkokari, Katri.

    In: Journal of Business Models, Vol. 7, No. 2, 10.09.2019, p. 1-13.

    Research output: Contribution to journalReview ArticleScientificpeer-review

    TY - JOUR

    T1 - Business Model Innovation with Platform Canvas

    AU - Sorri, Krista

    AU - Seppänen, Marko

    AU - Still, Kaisa

    AU - Valkokari, Katri

    PY - 2019/9/10

    Y1 - 2019/9/10

    N2 - Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.

    AB - Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.

    KW - platforms

    KW - ecosystems

    M3 - Review Article

    VL - 7

    SP - 1

    EP - 13

    JO - Journal of Business Models

    JF - Journal of Business Models

    SN - 2246-2465

    IS - 2

    ER -

    Sorri K, Seppänen M, Still K, Valkokari K. Business Model Innovation with Platform Canvas. Journal of Business Models. 2019 Sep 10;7(2):1-13.