Business Model Innovation with Platform Canvas

Krista Sorri, Marko Seppänen (Corresponding Author), Kaisa Still, Katri Valkokari

Research output: Contribution to journalReview ArticleScientificpeer-review

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Abstract

Purpose:
This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.
Design/Methodology/Approach:
A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.
Findings:
The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.
Originality/Value:
The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.
Original languageEnglish
Pages (from-to)1-13
JournalJournal of Business Models
Volume7
Issue number2
Publication statusPublished - 10 Sep 2019
MoE publication typeA2 Review article in a scientific journal

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Business model innovation
Business model
Ecosystem
Literature review
Design methodology
Innovation
Value capture
Value creation

Keywords

  • platforms
  • ecosystems

Cite this

Sorri, K., Seppänen, M., Still, K., & Valkokari, K. (2019). Business Model Innovation with Platform Canvas. Journal of Business Models, 7(2), 1-13.
Sorri, Krista ; Seppänen, Marko ; Still, Kaisa ; Valkokari, Katri. / Business Model Innovation with Platform Canvas. In: Journal of Business Models. 2019 ; Vol. 7, No. 2. pp. 1-13.
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Sorri, K, Seppänen, M, Still, K & Valkokari, K 2019, 'Business Model Innovation with Platform Canvas', Journal of Business Models, vol. 7, no. 2, pp. 1-13.

Business Model Innovation with Platform Canvas. / Sorri, Krista; Seppänen, Marko (Corresponding Author); Still, Kaisa; Valkokari, Katri.

In: Journal of Business Models, Vol. 7, No. 2, 10.09.2019, p. 1-13.

Research output: Contribution to journalReview ArticleScientificpeer-review

TY - JOUR

T1 - Business Model Innovation with Platform Canvas

AU - Sorri, Krista

AU - Seppänen, Marko

AU - Still, Kaisa

AU - Valkokari, Katri

PY - 2019/9/10

Y1 - 2019/9/10

N2 - Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.

AB - Purpose: This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.Design/Methodology/Approach: A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.Findings: The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.Originality/Value: The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.

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KW - ecosystems

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JO - Journal of Business Models

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SN - 2246-2465

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Sorri K, Seppänen M, Still K, Valkokari K. Business Model Innovation with Platform Canvas. Journal of Business Models. 2019 Sep 10;7(2):1-13.