Business Model Innovation with Platform Canvas

Krista Sorri, Marko Seppänen (Corresponding Author), Kaisa Still, Katri Valkokari

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    This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.
    A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.
    The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.
    The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.
    Original languageEnglish
    Pages (from-to)1-13
    JournalJournal of Business Models
    Issue number2
    Publication statusPublished - 10 Sept 2019
    MoE publication typeA2 Review article in a scientific journal


    • platforms
    • ecosystems


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