Business Model Innovation with Platform Canvas

Krista Sorri, Marko Seppänen (Corresponding Author), Kaisa Still, Katri Valkokari

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    Abstract

    Purpose:
    This paper offers a literature review and explores a business model innovation for platform business. It also suggests a practical tool, Platform Canvas, to support implementation activities.
    Design/Methodology/Approach:
    A literature review was conducted in fall 2016 that resulted in the tentative canvas approach, which was evaluated in seven real company cases.
    Findings:
    The study identified the eight most important characteristics of a platform business model innovation. To support the innovation and development of successful business models in a platform ecosystem, the Platform Canvas tool was created. With guiding questions, Platform Canvas allows for an ecosystemic approach to business model innovation: it helps to understand the value creation and capture for multiple actors.
    Originality/Value:
    The unique result is a practical tool, Platform Canvas, which facilitates business model creation in platform ecosystems.
    Original languageEnglish
    Pages (from-to)1-13
    JournalJournal of Business Models
    Volume7
    Issue number2
    Publication statusPublished - 10 Sep 2019
    MoE publication typeA2 Review article in a scientific journal

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    Keywords

    • platforms
    • ecosystems

    Cite this

    Sorri, K., Seppänen, M., Still, K., & Valkokari, K. (2019). Business Model Innovation with Platform Canvas. Journal of Business Models, 7(2), 1-13.