Abstract
| Original language | English |
|---|---|
| Number of pages | 4 |
| Publication status | Published - 2008 |
| MoE publication type | Not Eligible |
| Event | Centro Techológico de Comunicación Gráfica y Visual - Estella, Spain Duration: 27 Nov 2008 → 27 Nov 2008 |
Conference
| Conference | Centro Techológico de Comunicación Gráfica y Visual |
|---|---|
| Country | Spain |
| City | Estella |
| Period | 27/11/08 → 27/11/08 |
Fingerprint
Keywords
- printed functionality
- hybrid media
- business models
- roadmaps
Cite this
}
Business oportunities from hybrid media and printed functionality. / Lindqvist, Ulf.
2008. Centro Techológico de Comunicación Gráfica y Visual, Estella, Spain.Research output: Contribution to conference › Other conference contribution › Scientific
TY - CONF
T1 - Business oportunities from hybrid media and printed functionality
AU - Lindqvist, Ulf
PY - 2008
Y1 - 2008
N2 - Printed functionality means adding new functionalities into flexible substrates like paper or plastic by using printing methods. It has been the scope of this study to define innovative new applications of printed functionality, to study the required technology and to create business models for these applications. Special attention has been paid to the new role of conventional printing plants in the value chain on printed functionality. Roadmaps were created for the different technologies for printed functionality. Business model for the additional services available through printed functionality are complex because of the variety of earning logics and the number of players in the value chain. Each player has the opportunity to overtake new roles and functions. New applications of printed functionality were innovated in brainstorming seminars. Some of them were tested in pilot scale, business models were created for them, and they were also analysed regarding environmental aspects and usability.
AB - Printed functionality means adding new functionalities into flexible substrates like paper or plastic by using printing methods. It has been the scope of this study to define innovative new applications of printed functionality, to study the required technology and to create business models for these applications. Special attention has been paid to the new role of conventional printing plants in the value chain on printed functionality. Roadmaps were created for the different technologies for printed functionality. Business model for the additional services available through printed functionality are complex because of the variety of earning logics and the number of players in the value chain. Each player has the opportunity to overtake new roles and functions. New applications of printed functionality were innovated in brainstorming seminars. Some of them were tested in pilot scale, business models were created for them, and they were also analysed regarding environmental aspects and usability.
KW - printed functionality
KW - hybrid media
KW - business models
KW - roadmaps
M3 - Other conference contribution
ER -