Business potential in senior services

Johanna Nummelin

Research output: Contribution to journalArticleScientificpeer-review

5 Citations (Scopus)

Abstract

Europe and generally the western societies are aging rapidly. Public sector in many countries is facing difficulties to keep up the same level of social and health care services as before. The size of younger generations diminishes and the amount of people that need to be supported will increase in relation to working population. Still the challenges that aging society bring are not fully recognized. Beside negative challenges, aging society raises new kinds of opportunities, new business potential. The change will be so rapid that new construction cannot fulfil the need for specialised housing. Moreover, specialized senior housing may not even be what aged consumers want. The biggest market potential can be seen in existing building stock, which needs to be renovated to meet changing needs. Existing building stock has been built for healthy working age generations. Besides renovation, the new needs can be met by new type of services and service concepts. These services are called here senior services. This paper consists of an analysis of different factors that affect demand and supply of senior services. Financing is discussed briefly together with wealth issues. Ideas of new business opportunities have been described following the actor groups and senior service classification.

Original languageEnglish
Pages (from-to)191-200
Number of pages10
JournalInternational Journal of Strategic Property Management
Volume9
Issue number3
Publication statusPublished - 1 Jan 2005
MoE publication typeA1 Journal article-refereed

Fingerprint

New business
Social care
Factors
Market potential
Financing
Health care services
Public sector
Wealth
Demand and supply

Keywords

  • Business potential
  • Senior housing
  • Senior services

Cite this

Nummelin, Johanna. / Business potential in senior services. In: International Journal of Strategic Property Management. 2005 ; Vol. 9, No. 3. pp. 191-200.
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Business potential in senior services. / Nummelin, Johanna.

In: International Journal of Strategic Property Management, Vol. 9, No. 3, 01.01.2005, p. 191-200.

Research output: Contribution to journalArticleScientificpeer-review

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