Abstract
This paper describes the design and development of
an application-based mobile service and offers both theoretical and
empirical contributions relating to the consumers' motives for and
barriers to adopting mobile services. A case study based on a mobile
Java-based approach for providing mobile services is introduced to gain
insights into mobile service development process and to validate the
factors that influence the acceptance of mobile services in Finland.
Based on the findings from a survey conducted with a sample of 52
Finnish campus students, the factors that affect consumers' attitudes
towards mobile services were discovered. Usefulness was revealed to have
the strongest impact on attitude towards a mobile service, with
contextual information and attitude acting as significant determinants
of the intention to use the service. This study attempts to help mobile
service providers choose right development and marketing strategies for
mobile services and accelerate the diffusion of services.
| Original language | English |
|---|---|
| Pages (from-to) | 243-259 |
| Number of pages | 17 |
| Journal | International Journal of Information Technology and Management |
| Volume | 9 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2010 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- Mobile Java
- J2ME
- mobile service
- adoption
- acceptance
- development
- case study
- Technology Acceptance Model
- TAM
- Theory of Planned Behaviour
- TPB
- Finland