Challenges in entering application markets among software producers in developing countries

Anne-Marie Tuikka, Sami Hyrynsalmi, Kai Kimppa, Arho Suominen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    Smart devices, such as smart phones and tablet computers, have rapidly conquered the world with millions of users. The success of a few developers and the low entry barrier to the application marketplaces of these smart devices have led to the offering of hundreds of thousands applications by thousands of software producers. Although the average revenue at the marketplaces is seen to be low for western developers, it might be highly lucrative for developing country software producers. However, only a few of these are known to offer their products for worldwide markets. Furthermore, we argue that easy access to creating and selling applications might help the developing countries bridge some of the gap between them and post-industrialized countries. In this initial study, we present a conceptual framework which can be used to analyse the obstacles of developing country software producers to enter to the marketplaces. Some initial implications can be made based on the framework.
    Original languageEnglish
    Title of host publicationProceedings of the Thirteenth International Conference
    Subtitle of host publicationThe possibilities of Ethical ICT (ETHICOMP 2013)
    EditorsT. Ward Bynum, W. Fleishman, A. Gerdes, G. Møldrup Nielsen, S. Rogerson
    PublisherUniversity of Southern Denmark
    Publication statusPublished - 2013
    MoE publication typeA4 Article in a conference publication
    EventETHICOMP 2013 - University of Southern Denmark, Kolding, Denmark
    Duration: 12 Jun 201314 Jun 2013


    ConferenceETHICOMP 2013


    • application marketplace
    • digital divide
    • developing countries
    • newly industrialized countries
    • Google Play


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