Challenges in entering application markets among software producers in developing countries

A.-M. Tuikka, S. Hyrynsalmi, K.K. Kimppa, Arho Suominen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    Smart devices, such as smart phones and tablet computers, have rapidly conquered the world with millions of users. The success of a few developers and the low entry barrier to the application marketplaces of these smart devices have led to the offering of hundreds of thousands applications by thousands of software producers. Although the average revenue at the marketplaces is seen to be low for western developers, it might be highly lucrative for developing country software producers. However, only a few of these are known to offer their products for worldwide markets. Furthermore, we argue that easy access to creating and selling applications might help the developing countries bridge some of the gap between them and post-industrialized countries. In this initial study, we present a conceptual framework which can be used to analyse the obstacles of developing country software producers to enter to the marketplaces. Some initial implications can be made based on the framework.
    Original languageEnglish
    Title of host publicationProceedings of the Thirteenth International Conference
    Subtitle of host publicationThe possibilities of Ethical ICT, ETHICOMP 2013
    PublisherUniversity of Southern Denmark
    Pages478-487
    Publication statusPublished - 2013
    MoE publication typeNot Eligible
    EventETHICOMP 2013 - University of Southern Denmark, Kolding, Denmark
    Duration: 12 Jun 201314 Jun 2013

    Conference

    ConferenceETHICOMP 2013
    CountryDenmark
    CityKolding
    Period12/06/1314/06/13

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    Keywords

    • application marketplace
    • digital divide
    • developing countries
    • newly industrialized countries
    • Google Play

    Cite this

    Tuikka, A-M., Hyrynsalmi, S., Kimppa, K. K., & Suominen, A. (2013). Challenges in entering application markets among software producers in developing countries. In Proceedings of the Thirteenth International Conference: The possibilities of Ethical ICT, ETHICOMP 2013 (pp. 478-487). University of Southern Denmark.