Challenges in the packaging market

Global packaging development trends address sustainability, ease of use, convenience, differentiation - and cost-efficiency. Advanced fiber-based materials and packaging solutions offer new attempts at possibilities for future markets, for both consumer-packed goods and for secondary/retail packages. Challenges in this area include how to implement high-value functionalities into fiber-based materials and processes for consumer-packed goods. Ever more business-oriented collaboration and development are required within and across the industry value chain - existing and emerging - to realize major new business opportunities. VTT has taken an active role in developing advanced biomass-based material solutions for packaging applications - replacing the non-renewable counterparts in terms of performance, product life cycle and recyclability, without competing with food production.