Challenges of asymmetric relationship in product development -the roles of supplier and global customer

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    Abstract

    This paper brings forward the viewpoints of both sides in the asymmetric relationship between supplier and large global customer in product development. A framework of four different roles of suppliers is built and defined. Four case companies are analyzed and presented as examples of different roles. The perspective of the analysis is the challenges and success factors of the asymmetric relationship in product development, especially in design and production of prototypes.
    Original languageEnglish
    Title of host publicationProceedings of 14th International Product Development Management Conference
    Pages1545 - 1556
    Publication statusPublished - 2007
    MoE publication typeNot Eligible
    Event14th International Product Development Management Conference - Porto, Portugal
    Duration: 10 Jun 200712 Jun 2007

    Conference

    Conference14th International Product Development Management Conference
    CountryPortugal
    CityPorto
    Period10/06/0712/06/07

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