Challenges of Creating New B2B Business through Big Data Utilization

Tuija Rantala, Katariina Palomäki, Katri Valkokari

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific


    The purpose of the paper is to study the types of challenges B2B companies face when trying to create new business through big data utilization. The paper combines literature on new business creation and big data. The study includes 19 qualitative interviews from six different case companies, representing companies at different stages in the big data utilization. As a result, challenges are categorized as data, data process, operational management and business development & strategy challenges. Our research findings highlight the importance of understanding the data utilization level of a company and customers now and in the future, forming a data strategy for creating new business through data utilization, solving data ownership and privacy issues and achieving the data-related know-how combined with business and customer understanding. The paper presents practical examples from case company interviews.
    Original languageEnglish
    Title of host publicationThe innovation game - base hits, not home runs : ISPIM Innovation Forum : Boston, USA, 25-28 March 2018
    Place of PublicationBoston, USA
    PublisherInternational Society for Professional Innovation Management ISPIM
    Number of pages15
    ISBN (Print)978-952-335-217-9
    Publication statusPublished - 27 Mar 2018
    MoE publication typeNot Eligible
    EventISPIM Innovation Forum 2018 - Boston, United States
    Duration: 25 Mar 201828 Mar 2018


    ConferenceISPIM Innovation Forum 2018
    Country/TerritoryUnited States


    • big data
    • Challenges
    • new business creation
    • B2B
    • Innovation


    Dive into the research topics of 'Challenges of Creating New B2B Business through Big Data Utilization'. Together they form a unique fingerprint.

    Cite this