Challenges of Creating New B2B Business through Big Data Utilization

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

The purpose of the paper is to study the types of challenges B2B companies face when trying to create new business through big data utilization. The paper combines literature on new business creation and big data. The study includes 19 qualitative interviews from six different case companies, representing companies at different stages in the big data utilization. As a result, challenges are categorized as data, data process, operational management and business development & strategy challenges. Our research findings highlight the importance of understanding the data utilization level of a company and customers now and in the future, forming a data strategy for creating new business through data utilization, solving data ownership and privacy issues and achieving the data-related know-how combined with business and customer understanding. The paper presents practical examples from case company interviews.
Original languageEnglish
Title of host publication ISPIM Innovation Forum: Boston (2018)
Subtitle of host publicationThe Innovation Game - Base Hits, not Home Runs
Place of PublicationBoston, USA
PublisherInternational Society for Professional Innovation Management ISPIM
Number of pages15
ISBN (Print)978-952-335-217-9
Publication statusPublished - 27 Mar 2018
MoE publication typeA4 Article in a conference publication
EventISPIM Innovation Forum 2018 - Boston, United States
Duration: 25 Mar 201828 Mar 2018

Conference

ConferenceISPIM Innovation Forum 2018
CountryUnited States
CityBoston
Period25/03/1828/03/18

Fingerprint

New business
Ownership
Business development
Management development
Privacy

Keywords

  • big data
  • Challenges
  • new business creation
  • B2B
  • Innovation

Cite this

Rantala, T., Palomäki, K., & Valkokari, K. (2018). Challenges of Creating New B2B Business through Big Data Utilization. In ISPIM Innovation Forum: Boston (2018): The Innovation Game - Base Hits, not Home Runs Boston, USA: International Society for Professional Innovation Management ISPIM.
Rantala, Tuija ; Palomäki, Katariina ; Valkokari, Katri. / Challenges of Creating New B2B Business through Big Data Utilization. ISPIM Innovation Forum: Boston (2018): The Innovation Game - Base Hits, not Home Runs. Boston, USA : International Society for Professional Innovation Management ISPIM, 2018.
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Rantala, T, Palomäki, K & Valkokari, K 2018, Challenges of Creating New B2B Business through Big Data Utilization. in ISPIM Innovation Forum: Boston (2018): The Innovation Game - Base Hits, not Home Runs. International Society for Professional Innovation Management ISPIM, Boston, USA, ISPIM Innovation Forum 2018, Boston, United States, 25/03/18.

Challenges of Creating New B2B Business through Big Data Utilization. / Rantala, Tuija; Palomäki, Katariina; Valkokari, Katri.

ISPIM Innovation Forum: Boston (2018): The Innovation Game - Base Hits, not Home Runs. Boston, USA : International Society for Professional Innovation Management ISPIM, 2018.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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N2 - The purpose of the paper is to study the types of challenges B2B companies face when trying to create new business through big data utilization. The paper combines literature on new business creation and big data. The study includes 19 qualitative interviews from six different case companies, representing companies at different stages in the big data utilization. As a result, challenges are categorized as data, data process, operational management and business development & strategy challenges. Our research findings highlight the importance of understanding the data utilization level of a company and customers now and in the future, forming a data strategy for creating new business through data utilization, solving data ownership and privacy issues and achieving the data-related know-how combined with business and customer understanding. The paper presents practical examples from case company interviews.

AB - The purpose of the paper is to study the types of challenges B2B companies face when trying to create new business through big data utilization. The paper combines literature on new business creation and big data. The study includes 19 qualitative interviews from six different case companies, representing companies at different stages in the big data utilization. As a result, challenges are categorized as data, data process, operational management and business development & strategy challenges. Our research findings highlight the importance of understanding the data utilization level of a company and customers now and in the future, forming a data strategy for creating new business through data utilization, solving data ownership and privacy issues and achieving the data-related know-how combined with business and customer understanding. The paper presents practical examples from case company interviews.

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Rantala T, Palomäki K, Valkokari K. Challenges of Creating New B2B Business through Big Data Utilization. In ISPIM Innovation Forum: Boston (2018): The Innovation Game - Base Hits, not Home Runs. Boston, USA: International Society for Professional Innovation Management ISPIM. 2018