The purpose of the paper is to study the types of challenges B2B companies face when trying to create new business through big data utilization. The paper combines literature on new business creation and big data. The study includes 19 qualitative interviews from six different case companies, representing companies at different stages in the big data utilization. As a result, challenges are categorized as data, data process, operational management and business development & strategy challenges. Our research findings highlight the importance of understanding the data utilization level of a company and customers now and in the future, forming a data strategy for creating new business through data utilization, solving data ownership and privacy issues and achieving the data-related know-how combined with business and customer understanding. The paper presents practical examples from case company interviews.
|Title of host publication||The innovation game - base hits, not home runs : ISPIM Innovation Forum : Boston, USA, 25-28 March 2018|
|Place of Publication||Boston, USA|
|Publisher||International Society for Professional Innovation Management ISPIM|
|Number of pages||15|
|Publication status||Published - 27 Mar 2018|
|MoE publication type||Not Eligible|
|Event||ISPIM Innovation Forum 2018 - Boston, United States|
Duration: 25 Mar 2018 → 28 Mar 2018
|Conference||ISPIM Innovation Forum 2018|
|Period||25/03/18 → 28/03/18|
- big data
- new business creation
Rantala, T., Palomäki, K., & Valkokari, K. (2018). Challenges of Creating New B2B Business through Big Data Utilization. In The innovation game - base hits, not home runs : ISPIM Innovation Forum : Boston, USA, 25-28 March 2018 International Society for Professional Innovation Management ISPIM.