Investing in quality was popular in the early 1990s. Several approaches were developed, but it seems that none of them provides a solution that is generally accepted and adequately detailed for both scientific and practical purposes within the IS field. We claim that most quality approaches concentrate too much on the technical and control oriented aspects of managing quality thus causing unsatisfactory results. There is a need and a demand for better quality practice that can be attained through cooperation between practitioners and researchers. This paper discusses these challenges to IS quality and presents some suggestions for bridging the gap.