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Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour

  • Maria K. Magnusson*
  • , Anne Arvola
  • , Ulla Kaisa Koivisto Hursti
  • , Lars Åberg
  • , Per Olow Sjödén
  • *Corresponding author for this work
  • Uppsala University

Research output: Contribution to journalArticleScientificpeer-review

Abstract

We designed a questionnaire concerned with attitudes and behaviour towards organic foods, environmentally friendly behaviour (EFB), and perceived consequences of organic food choice in terms of human health, the environment and animal welfare. It was mailed in 1998 to a random nation-wide sample of 2000 Swedish citizens, ages 18-65 years, and 1154 (58%) responded. Self-reported purchase of organic foods was most strongly related to perceived benefit for human health. Performance of EFBs such as refraining from car driving was also a good predictor of purchase frequency. The results indicate that egoistic motives are better predictors of the purchase of organic foods than are altruistic motives.

Original languageEnglish
Pages (from-to)109-117
Number of pages9
JournalAppetite
Volume40
Issue number2
DOIs
Publication statusPublished - 1 Jan 2003
MoE publication typeA1 Journal article-refereed

Funding

The authors are indebted to Dr Birgitta Johansson for her very valuable statistical advice. This research was supported by grants from the Swedish Foundation for Strategic Environmental Research to the programme FOOD-21: Sustainable Agriculture.

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