Co-creating integrated solutions within business networks

The KAM team as knowledge integrator

Taru Hakanen

    Research output: Contribution to journalArticleScientificpeer-review

    35 Citations (Scopus)

    Abstract

    This study derives from a need that is both practical and theoretical: the need to increase knowledge of how KAM teams might ensure more successful value co-creation with their business customers in the service sector. The KAM teams in this study are formed of members originating from several supplier companies that integrate and apply resources with their customers in a business network. In the co-creation of integrated solutions within such business networks, KAM teams - drawing on organizational learning theory and knowledge management - are considered as knowledge integrators. The purpose of this study is to analyze the KAM teams' absorptive capacity - that is, how knowledge is acquired, assimilated, and applied in the co-creation of integrated solutions. The study employs a qualitative case study approach, based on 30 in-depth interviews in nine supplier companies operating in advertising, marketing and consulting, and in three key customer companies. The study contributes to the KAM literature by providing new conceptual understanding and empirical insight in respect of networked co-creation of integrated solutions and the influence of the KIBS context on the solutions process.
    Original languageEnglish
    Pages (from-to)1195-1203
    JournalIndustrial Marketing Management
    Volume43
    Issue number7
    DOIs
    Publication statusPublished - 2014
    MoE publication typeA1 Journal article-refereed

    Fingerprint

    Integrator
    Integrated solutions
    Business networks
    Co-creation
    Suppliers
    Absorptive capacity
    Resources
    Service sector
    Knowledge management
    Marketing
    In-depth interviews
    Knowledge-intensive business services
    Consulting
    Value co-creation
    Organizational learning
    Learning theory

    Keywords

    • key account management
    • knowledge management
    • integrated solutions
    • absorptive capacity
    • knowledge intensive business service

    Cite this

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    title = "Co-creating integrated solutions within business networks: The KAM team as knowledge integrator",
    abstract = "This study derives from a need that is both practical and theoretical: the need to increase knowledge of how KAM teams might ensure more successful value co-creation with their business customers in the service sector. The KAM teams in this study are formed of members originating from several supplier companies that integrate and apply resources with their customers in a business network. In the co-creation of integrated solutions within such business networks, KAM teams - drawing on organizational learning theory and knowledge management - are considered as knowledge integrators. The purpose of this study is to analyze the KAM teams' absorptive capacity - that is, how knowledge is acquired, assimilated, and applied in the co-creation of integrated solutions. The study employs a qualitative case study approach, based on 30 in-depth interviews in nine supplier companies operating in advertising, marketing and consulting, and in three key customer companies. The study contributes to the KAM literature by providing new conceptual understanding and empirical insight in respect of networked co-creation of integrated solutions and the influence of the KIBS context on the solutions process.",
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    Co-creating integrated solutions within business networks : The KAM team as knowledge integrator. / Hakanen, Taru.

    In: Industrial Marketing Management, Vol. 43, No. 7, 2014, p. 1195-1203.

    Research output: Contribution to journalArticleScientificpeer-review

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