Co-design and Value Co-creation - Implications from Service-Dominant Logic

Kaisa Koskela-Huotari, Pirjo Friedrich

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific


Collaborative innovation of new products and services has gained popularity, because it is argued to help companies to produce better solutions that match customer needs. However, this is a very firm-centric view to the phenomenon. In this paper we present three web-based codesign studies and discuss the relationship between co-design and value co-creation as implied by service-dominant (S-D) logic. Usually, co-design of services refers to the time before a service launch, where different stakeholders (especially users) are involved in the innovation activities. Value co-creation on the other hand is a broader concept that might include also the above mentioned phase, but that mainly refers to the time during use of a solution and its integration to other resources in order to create value. In the results we discuss how the current co-design methods could be developed in order to understand value co-creation at large.
Original languageEnglish
Title of host publicationCo-Create 2013
Subtitle of host publicationThe Boundary-Crossing Conference on Co-Design in Innovation
EditorsRiitta Smeds, Olivier Irrmann
Place of PublicationEspoo
PublisherAalto University
ISBN (Print)978-952-60-5236-6
Publication statusPublished - 2013
MoE publication typeB3 Non-refereed article in conference proceedings
EventCo-Create 2013: the Boundary-Crossing Conference on Co-Design in Innovation - Espoo, Finland
Duration: 16 Jun 201319 Jun 2013

Publication series

SeriesAalto University Publication Series Science + Technology


ConferenceCo-Create 2013


  • co-design
  • value co-creation
  • service-dominant logic
  • research design


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