Collaborative innovation of new products and services has gained popularity, because it is argued to help companies to produce better solutions that match customer needs. However, this is a very firm-centric view to the phenomenon. In this paper we present three web-based codesign studies and discuss the relationship between co-design and value co-creation as implied by service-dominant (S-D) logic. Usually, co-design of services refers to the time before a service launch, where different stakeholders (especially users) are involved in the innovation activities. Value co-creation on the other hand is a broader concept that might include also the above mentioned phase, but that mainly refers to the time during use of a solution and its integration to other resources in order to create value. In the results we discuss how the current co-design methods could be developed in order to understand value co-creation at large.
|Title of host publication||Proceedings|
|Subtitle of host publication||Co-Create 2013. The Boundary-Crossing Conference on Co-Design in Innovation|
|Place of Publication||Helsinki|
|Publication status||Published - 2013|
|MoE publication type||Not Eligible|
The Boundary-Crossing Conference on Co-Design in Innovation - Espoo, Finland
Duration: 16 Jun 2013 → 19 Jun 2013
The Boundary-Crossing Conference on Co-Design in Innovation
|Period||16/06/13 → 19/06/13|
- value co-creation
- service-dominant logic
- research design
Koskela-Huotari, K., & Friedrich, P. (2013). Co-design and Value Co-creation - Implications from Service-Dominant Logic. In Proceedings: Co-Create 2013. The Boundary-Crossing Conference on Co-Design in Innovation (pp. 75-86). Aalto University.