Abstract
2D bar codes have been available for almost 30 years, but
during the recent years their popularity has increased.
The use of functional printing methods in code printing
enables that novel digital services are created for the
consumers and other stakeholders. Functional inks make it
possible for parts of the 2D code to disappear, to
appear, or to change colour e.g. after certain time or at
certain temperature. These changes in codes enable
changing the information content achievable through
reading the codes. The content behind the codes should
offer added value for the users, as consumers are not
willing to read the codes just for getting a link to a
web page. Novel services utilising functional printed
codes, can take into account different types of user and
context related data, such as user profile and GPS
location of the smartphone. These context-aware features
will futher improve the value and quality of the services
provided. In this study we tested consumer attitude
towards services in which functional 2D cods were used
and demonstrated their printing in pilot scale.
Original language | English |
---|---|
Title of host publication | Proceedings |
Publisher | IARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries |
Pages | 45-52 |
ISBN (Print) | 978-3-9870704-7-1 |
Publication status | Published - 2017 |
MoE publication type | A4 Article in a conference publication |
Event | 44th International IARIGAI Conference: Advances in Printing and Media Technology - From Printing to Manufacturing - Fribourg, Switzerland Duration: 10 Sep 2017 → 13 Sep 2017 |
Conference
Conference | 44th International IARIGAI Conference: Advances in Printing and Media Technology - From Printing to Manufacturing |
---|---|
Country | Switzerland |
City | Fribourg |
Period | 10/09/17 → 13/09/17 |
Keywords
- printed functionality
- 2D codes
- flexo
- IoT
- co-development