Co-developing services utilizing printed functionality

Liisa Hakola, Kaisa Vehmas, Thea Sipiläinen-Malm, Reetta Grenman, Anu Seisto

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    2D bar codes have been available for almost 30 years, but during the recent years their popularity has increased. The use of functional printing methods in code printing enables that novel digital services are created for the consumers and other stakeholders. Functional inks make it possible for parts of the 2D code to disappear, to appear, or to change colour e.g. after certain time or at certain temperature. These changes in codes enable changing the information content achievable through reading the codes. The content behind the codes should offer added value for the users, as consumers are not willing to read the codes just for getting a link to a web page. Novel services utilising functional printed codes, can take into account different types of user and context related data, such as user profile and GPS location of the smartphone. These context-aware features will futher improve the value and quality of the services provided. In this study we tested consumer attitude towards services in which functional 2D cods were used and demonstrated their printing in pilot scale.
    Original languageEnglish
    Title of host publicationAdvances in printing and media technology
    Subtitle of host publicationProceedings of the 44th International Research Conference of IARIGAI
    EditorsPatrick Gane, Cathy Ridgway
    Place of PublicationDarmstadt
    PublisherIARIGAI - International Association of Research Organizations for the Printing, Information and Communication Industries
    Pages45-52
    ISBN (Print)978-3-9870704-7-1
    Publication statusPublished - 2017
    MoE publication typeA4 Article in a conference publication
    Event44th International IARIGAI Conference: Advances in Printing and Media Technology - From Printing to Manufacturing - Fribourg, Switzerland
    Duration: 10 Sep 201713 Sep 2017

    Publication series

    SeriesAdvances in Printing and Media Technology
    Volume44
    ISSN2225-6067

    Conference

    Conference44th International IARIGAI Conference: Advances in Printing and Media Technology - From Printing to Manufacturing
    Country/TerritorySwitzerland
    CityFribourg
    Period10/09/1713/09/17

    Keywords

    • printed functionality
    • 2D codes
    • flexo
    • IoT
    • co-development

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