Collaborative concept development in creating B-to-B service innovations

Mikko Sääskilahti, Maaria Nuutinen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Abstract

In this paper we introduce the idea of a re-organized concept development phase. We argue that companies should move from product-centric development to service-oriented development. The overall concept, including business model and processes, and intangible and tangible parts of the offerings, should be defined at the beginning of the development process, before the actual investment decision and any further development or implementation. According to our survey, most production companies do not have an organized service development process, personnel for service development activities, or particular development methods. We found these large, globally operating Finnish companies to be very product-oriented or technology-oriented, with a strong technology development culture. Nevertheless, all companies agreed that services are a rapidly growing, area and increasing effort should be invested in this area. We conclude that companies should recognise their strengths and weaknesses in service development culture and accordingly act more proactively and systemically in development.
Original languageEnglish
Title of host publicationProceedings of the 3rd ISPIM Innovation Symposium 2010
PublisherInternational Society for Professional Innovation Management ISPIM
Number of pages11
ISBN (Print)978-952-265-004-7
Publication statusPublished - 2010
MoE publication typeB3 Non-refereed article in conference proceedings
Event3rd ISPIM Innovation Symposium: Managing the Art of Innovation: Turning Concepts into Reality - Quebec City, Canada
Duration: 12 Dec 201015 Dec 2010

Conference

Conference3rd ISPIM Innovation Symposium
CountryCanada
CityQuebec City
Period12/12/1015/12/10

Fingerprint

Service innovation
Service development
Development process
Business process
Investment decision
Technology development
Personnel
Service-oriented
Business model
Intangibles

Cite this

Sääskilahti, M., & Nuutinen, M. (2010). Collaborative concept development in creating B-to-B service innovations. In Proceedings of the 3rd ISPIM Innovation Symposium 2010 International Society for Professional Innovation Management ISPIM.
Sääskilahti, Mikko ; Nuutinen, Maaria. / Collaborative concept development in creating B-to-B service innovations. Proceedings of the 3rd ISPIM Innovation Symposium 2010. International Society for Professional Innovation Management ISPIM, 2010.
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Sääskilahti, M & Nuutinen, M 2010, Collaborative concept development in creating B-to-B service innovations. in Proceedings of the 3rd ISPIM Innovation Symposium 2010. International Society for Professional Innovation Management ISPIM, 3rd ISPIM Innovation Symposium, Quebec City, Canada, 12/12/10.

Collaborative concept development in creating B-to-B service innovations. / Sääskilahti, Mikko; Nuutinen, Maaria.

Proceedings of the 3rd ISPIM Innovation Symposium 2010. International Society for Professional Innovation Management ISPIM, 2010.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

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AB - In this paper we introduce the idea of a re-organized concept development phase. We argue that companies should move from product-centric development to service-oriented development. The overall concept, including business model and processes, and intangible and tangible parts of the offerings, should be defined at the beginning of the development process, before the actual investment decision and any further development or implementation. According to our survey, most production companies do not have an organized service development process, personnel for service development activities, or particular development methods. We found these large, globally operating Finnish companies to be very product-oriented or technology-oriented, with a strong technology development culture. Nevertheless, all companies agreed that services are a rapidly growing, area and increasing effort should be invested in this area. We conclude that companies should recognise their strengths and weaknesses in service development culture and accordingly act more proactively and systemically in development.

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Sääskilahti M, Nuutinen M. Collaborative concept development in creating B-to-B service innovations. In Proceedings of the 3rd ISPIM Innovation Symposium 2010. International Society for Professional Innovation Management ISPIM. 2010