Today, digitalization is a catalyst for economic growth. Digitalization opens huge opportunities for service providers to create novel solutions for consumers. For example, consumers are willing to spend more money and time to take care of themselves and this provides new business for wellness service providers. The aim of this paper is to provide new knowledge on how user involvement and co-design can boost development of digital wellness services, and what are their potential benefits for companies. The paper introduces three case studies in which novel mobile wellness services were developed in collaboration with users in Owela platform in different phases of the development process.
|Journal||International journal of scientific and technical research in engineering (IJSTRE)|
|Publication status||Published - 2017|
|MoE publication type||D1 Article in a trade journal|
- mobile services
- digital transformation
- user involvement