Commercialisation success in innovation development

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


A risk management methodology has been applied to the commercialisation management of innovations, with a special emphasis on innovations where one aims to deliver a product, process or service with unprecedented performance features. New tools and procedures have been developed in order to increase the probability of successful commercialisation of technological innovations. A guiding principle has been to expand the consideration of commercialisation questions and risks from the late phase of new product development and product launch to the very beginning of the innovation process, where important decisions related to the market attractiveness of the new product are made. The goal of the work has been to develop simple tools and procedures to support the commercialisation decision making particularly at SMEs where resources for indepth analysis are often very limited.
Original languageEnglish
Title of host publicationProceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West
PublisherInternational Society for Professional Innovation Management ISPIM
ISBN (Electronic)9789522143884
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication
Event18th ISPIM Annual Conference: Innovation for Growth: the Challenges for East & West - Warsaw, Poland
Duration: 17 Jun 200720 Jun 2007


Conference18th ISPIM Annual Conference


  • commercialisation
  • uncertainty management
  • radical innovation
  • risk


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