Commercialisation success in innovation development

Tuija Luoma, Jaakko Paasi

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    Abstract

    A risk management methodology has been applied to the commercialisation management of innovations, with a special emphasis on innovations where one aims to deliver a product, process or service with unprecedented performance features. New tools and procedures have been developed in order to increase the probability of successful commercialisation of technological innovations. A guiding principle has been to expand the consideration of commercialisation questions and risks from the late phase of new product development and product launch to the very beginning of the innovation process, where important decisions related to the market attractiveness of the new product are made. The goal of the work has been to develop simple tools and procedures to support the commercialisation decision making particularly at SMEs where resources for indepth analysis are often very limited.
    Original languageEnglish
    Title of host publicationProceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West
    PublisherInternational Society for Professional Innovation Management ISPIM
    ISBN (Electronic)9789522143884
    Publication statusPublished - 2007
    MoE publication typeA4 Article in a conference publication
    Event18th ISPIM Annual Conference: Innovation for Growth: the Challenges for East & West - Warsaw, Poland
    Duration: 17 Jun 200720 Jun 2007

    Conference

    Conference18th ISPIM Annual Conference
    CountryPoland
    CityWarsaw
    Period17/06/0720/06/07

    Fingerprint

    Innovation
    Commercialization
    Technological innovation
    Small and medium-sized enterprises
    Resources
    New product development
    Market attractiveness
    Management of innovation
    Methodology
    Decision making
    New products
    Risk management
    Innovation process
    Product launch

    Keywords

    • commercialisation
    • uncertainty management
    • radical innovation
    • risk

    Cite this

    Luoma, T., & Paasi, J. (2007). Commercialisation success in innovation development. In Proceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West International Society for Professional Innovation Management ISPIM.
    Luoma, Tuija ; Paasi, Jaakko. / Commercialisation success in innovation development. Proceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West. International Society for Professional Innovation Management ISPIM, 2007.
    @inproceedings{f3466c496c7444ec9bee1e7caaa27b08,
    title = "Commercialisation success in innovation development",
    abstract = "A risk management methodology has been applied to the commercialisation management of innovations, with a special emphasis on innovations where one aims to deliver a product, process or service with unprecedented performance features. New tools and procedures have been developed in order to increase the probability of successful commercialisation of technological innovations. A guiding principle has been to expand the consideration of commercialisation questions and risks from the late phase of new product development and product launch to the very beginning of the innovation process, where important decisions related to the market attractiveness of the new product are made. The goal of the work has been to develop simple tools and procedures to support the commercialisation decision making particularly at SMEs where resources for indepth analysis are often very limited.",
    keywords = "commercialisation, uncertainty management, radical innovation, risk",
    author = "Tuija Luoma and Jaakko Paasi",
    year = "2007",
    language = "English",
    booktitle = "Proceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West",
    publisher = "International Society for Professional Innovation Management ISPIM",

    }

    Luoma, T & Paasi, J 2007, Commercialisation success in innovation development. in Proceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West. International Society for Professional Innovation Management ISPIM, 18th ISPIM Annual Conference, Warsaw, Poland, 17/06/07.

    Commercialisation success in innovation development. / Luoma, Tuija; Paasi, Jaakko.

    Proceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West. International Society for Professional Innovation Management ISPIM, 2007.

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

    TY - GEN

    T1 - Commercialisation success in innovation development

    AU - Luoma, Tuija

    AU - Paasi, Jaakko

    PY - 2007

    Y1 - 2007

    N2 - A risk management methodology has been applied to the commercialisation management of innovations, with a special emphasis on innovations where one aims to deliver a product, process or service with unprecedented performance features. New tools and procedures have been developed in order to increase the probability of successful commercialisation of technological innovations. A guiding principle has been to expand the consideration of commercialisation questions and risks from the late phase of new product development and product launch to the very beginning of the innovation process, where important decisions related to the market attractiveness of the new product are made. The goal of the work has been to develop simple tools and procedures to support the commercialisation decision making particularly at SMEs where resources for indepth analysis are often very limited.

    AB - A risk management methodology has been applied to the commercialisation management of innovations, with a special emphasis on innovations where one aims to deliver a product, process or service with unprecedented performance features. New tools and procedures have been developed in order to increase the probability of successful commercialisation of technological innovations. A guiding principle has been to expand the consideration of commercialisation questions and risks from the late phase of new product development and product launch to the very beginning of the innovation process, where important decisions related to the market attractiveness of the new product are made. The goal of the work has been to develop simple tools and procedures to support the commercialisation decision making particularly at SMEs where resources for indepth analysis are often very limited.

    KW - commercialisation

    KW - uncertainty management

    KW - radical innovation

    KW - risk

    M3 - Conference article in proceedings

    BT - Proceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West

    PB - International Society for Professional Innovation Management ISPIM

    ER -

    Luoma T, Paasi J. Commercialisation success in innovation development. In Proceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West. International Society for Professional Innovation Management ISPIM. 2007