Commercialisation success in innovation development

Tuija Luoma, Jaakko Paasi

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    A risk management methodology has been applied to the commercialisation management of innovations, with a special emphasis on innovations where one aims to deliver a product, process or service with unprecedented performance features. New tools and procedures have been developed in order to increase the probability of successful commercialisation of technological innovations. A guiding principle has been to expand the consideration of commercialisation questions and risks from the late phase of new product development and product launch to the very beginning of the innovation process, where important decisions related to the market attractiveness of the new product are made. The goal of the work has been to develop simple tools and procedures to support the commercialisation decision making particularly at SMEs where resources for indepth analysis are often very limited.
    Original languageEnglish
    Title of host publicationProceedings of the XVIII ISPIM Annual Conference Innovation for Growth: The Challenges for East & West
    PublisherInternational Society for Professional Innovation Management ISPIM
    ISBN (Electronic)9789522143884
    Publication statusPublished - 2007
    MoE publication typeA4 Article in a conference publication
    Event18th ISPIM Annual Conference: Innovation for Growth: the Challenges for East & West - Warsaw, Poland
    Duration: 17 Jun 200720 Jun 2007


    Conference18th ISPIM Annual Conference


    • commercialisation
    • uncertainty management
    • radical innovation
    • risk


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