Commercialisation success in innovation development

A risk management methodology has been applied to the commercialisation management of innovations, with a special emphasis on innovations where one aims to deliver a product, process or service with unprecedented performance features. New tools and procedures have been developed in order to increase the probability of successful commercialisation of technological innovations. A guiding principle has been to expand the consideration of commercialisation questions and risks from the late phase of new product development and product launch to the very beginning of the innovation process, where important decisions related to the market attractiveness of the new product are made. The goal of the work has been to develop simple tools and procedures to support the commercialisation decision making particularly at SMEs where resources for indepth analysis are often very limited.