Communicating environmental impacts of print products: Results from the LEADER project (Part 2)

Hanna Pihkola, Maija Federley, Minna Nors, Helena Dahlbo, Sirkka Koskela, Timo Jouttijärvi Syke

    Research output: Book/ReportReport

    1 Citation (Scopus)
    19 Downloads (Pure)

    Abstract

    Within the paper and printing industry, product-based information is required for both internal and external communication. The aim of the LEADER project (2007-2010) was to study the environmental impacts occurring during the life cycle of print products. During the project, life cycle assessment and carbon footprint studies were conducted for five print products. To increase the usability of the results among the industrial stakeholders and funding parties, communication was selected as one of the focus areas of the project. One of the main areas of interest was how to present the results of the life cycle assessment and carbon footprint case studies in a manner that non-expert stakeholders can readily understand. The objectives of the empirical part of the sustainability communication study were to identify the most relevant challenges related to the communication of environmental information, to gather ideas and tools for improving communication within the value chain of print products, and to get feedback on the drafts of the fact sheets that were under development. In the study, a qualitative research approach was applied. Data was collected by organizing workshops and by interviewing representatives of the value chain of print products. In addition, a literature study on available tools and guidelines suitable for communicating about the environmental performance of print products was conducted. Based on the empirical data, there were clear differences in how often the interviewees encounter questions concerning sustainability. Therefore the needs and also the ability to make use of new information and new tools vary greatly within the value chain. The environmental issues in the value chain of print products are for the most part communicated between companies, by professionals, and very few actors in the field have direct contact with the end-users.

    Original languageEnglish
    PublisherVTT Technical Research Centre of Finland
    Number of pages64
    ISBN (Electronic)978-951-38-7687-6
    ISBN (Print)978-951-38-7686-9
    Publication statusPublished - 2011
    MoE publication typeD4 Published development or research report or study

    Publication series

    SeriesVTT Tiedotteita - Research Notes
    Number2561
    ISSN1235-0605

    Keywords

    • B-2-B communication
    • Carbon footprint CF
    • Environmental communication
    • Environmental impacts
    • Environmental inf ormation
    • Environmental performance
    • Life cycle
    • Life cycle assessment LCA
    • Paper industry
    • Print media
    • Print products
    • Printed products

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  • Cite this

    Pihkola, H., Federley, M., Nors, M., Dahlbo, H., Koskela, S., & Syke, T. J. (2011). Communicating environmental impacts of print products: Results from the LEADER project (Part 2). VTT Technical Research Centre of Finland. VTT Tiedotteita - Research Notes, No. 2561 http://www.vtt.fi/inf/pdf/tiedotteet/2010/T2561.pdf