Communicating environmental impacts of print products: Results from the LEADER project (Part 2)

Hanna Pihkola, Maija Federley, Minna Nors, Helena Dahlbo, Sirkka Koskela, Timo Jouttijärvi Syke

Research output: Book/ReportReport

1 Citation (Scopus)
7 Downloads (Pure)

Abstract

Within the paper and printing industry, product-based information is required for both internal and external communication. The aim of the LEADER project (2007-2010) was to study the environmental impacts occurring during the life cycle of print products. During the project, life cycle assessment and carbon footprint studies were conducted for five print products. To increase the usability of the results among the industrial stakeholders and funding parties, communication was selected as one of the focus areas of the project. One of the main areas of interest was how to present the results of the life cycle assessment and carbon footprint case studies in a manner that non-expert stakeholders can readily understand. The objectives of the empirical part of the sustainability communication study were to identify the most relevant challenges related to the communication of environmental information, to gather ideas and tools for improving communication within the value chain of print products, and to get feedback on the drafts of the fact sheets that were under development. In the study, a qualitative research approach was applied. Data was collected by organizing workshops and by interviewing representatives of the value chain of print products. In addition, a literature study on available tools and guidelines suitable for communicating about the environmental performance of print products was conducted. Based on the empirical data, there were clear differences in how often the interviewees encounter questions concerning sustainability. Therefore the needs and also the ability to make use of new information and new tools vary greatly within the value chain. The environmental issues in the value chain of print products are for the most part communicated between companies, by professionals, and very few actors in the field have direct contact with the end-users.

Original languageEnglish
PublisherVTT Technical Research Centre of Finland
Number of pages64
ISBN (Electronic)978-951-38-7687-6
ISBN (Print)978-951-38-7686-9
Publication statusPublished - 2011
MoE publication typeD4 Published development or research report or study

Publication series

SeriesVTT Tiedotteita - Research Notes
Number2561
ISSN1235-0605

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Environmental impact
Communication
Life cycle
Carbon footprint
Sustainable development
Printing
Industry
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Keywords

  • B-2-B communication
  • Carbon footprint CF
  • Environmental communication
  • Environmental impacts
  • Environmental inf ormation
  • Environmental performance
  • Life cycle
  • Life cycle assessment LCA
  • Paper industry
  • Print media
  • Print products
  • Printed products

Cite this

Pihkola, H., Federley, M., Nors, M., Dahlbo, H., Koskela, S., & Syke, T. J. (2011). Communicating environmental impacts of print products: Results from the LEADER project (Part 2). VTT Technical Research Centre of Finland. VTT Tiedotteita - Research Notes, No. 2561
Pihkola, Hanna ; Federley, Maija ; Nors, Minna ; Dahlbo, Helena ; Koskela, Sirkka ; Syke, Timo Jouttijärvi. / Communicating environmental impacts of print products : Results from the LEADER project (Part 2). VTT Technical Research Centre of Finland, 2011. 64 p. (VTT Tiedotteita - Research Notes; No. 2561).
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Pihkola, H, Federley, M, Nors, M, Dahlbo, H, Koskela, S & Syke, TJ 2011, Communicating environmental impacts of print products: Results from the LEADER project (Part 2). VTT Tiedotteita - Research Notes, no. 2561, VTT Technical Research Centre of Finland.

Communicating environmental impacts of print products : Results from the LEADER project (Part 2). / Pihkola, Hanna; Federley, Maija; Nors, Minna; Dahlbo, Helena; Koskela, Sirkka; Syke, Timo Jouttijärvi.

VTT Technical Research Centre of Finland, 2011. 64 p. (VTT Tiedotteita - Research Notes; No. 2561).

Research output: Book/ReportReport

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AU - Pihkola, Hanna

AU - Federley, Maija

AU - Nors, Minna

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AU - Koskela, Sirkka

AU - Syke, Timo Jouttijärvi

PY - 2011

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AB - Within the paper and printing industry, product-based information is required for both internal and external communication. The aim of the LEADER project (2007-2010) was to study the environmental impacts occurring during the life cycle of print products. During the project, life cycle assessment and carbon footprint studies were conducted for five print products. To increase the usability of the results among the industrial stakeholders and funding parties, communication was selected as one of the focus areas of the project. One of the main areas of interest was how to present the results of the life cycle assessment and carbon footprint case studies in a manner that non-expert stakeholders can readily understand. The objectives of the empirical part of the sustainability communication study were to identify the most relevant challenges related to the communication of environmental information, to gather ideas and tools for improving communication within the value chain of print products, and to get feedback on the drafts of the fact sheets that were under development. In the study, a qualitative research approach was applied. Data was collected by organizing workshops and by interviewing representatives of the value chain of print products. In addition, a literature study on available tools and guidelines suitable for communicating about the environmental performance of print products was conducted. Based on the empirical data, there were clear differences in how often the interviewees encounter questions concerning sustainability. Therefore the needs and also the ability to make use of new information and new tools vary greatly within the value chain. The environmental issues in the value chain of print products are for the most part communicated between companies, by professionals, and very few actors in the field have direct contact with the end-users.

KW - B-2-B communication

KW - Carbon footprint CF

KW - Environmental communication

KW - Environmental impacts

KW - Environmental inf ormation

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KW - Life cycle

KW - Life cycle assessment LCA

KW - Paper industry

KW - Print media

KW - Print products

KW - Printed products

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M3 - Report

AN - SCOPUS:80052750697

SN - 978-951-38-7686-9

T3 - VTT Tiedotteita - Research Notes

BT - Communicating environmental impacts of print products

PB - VTT Technical Research Centre of Finland

ER -

Pihkola H, Federley M, Nors M, Dahlbo H, Koskela S, Syke TJ. Communicating environmental impacts of print products: Results from the LEADER project (Part 2). VTT Technical Research Centre of Finland, 2011. 64 p. (VTT Tiedotteita - Research Notes; No. 2561).