Abstract
If a mobile phone user were given the choice of watching the latest TV news, listening to radio news, or reading text news on their mobile, which would they choose? In three study trials, mobile terminals were used in such a variety of situations that no single media type or delivery method was able to fulfill all needs. Unlike previous studies, the results indicate that mobile television does not receive low user commitment: users tended not to do anything else while watching. Furthermore, channel surfing or viewing an arbitrary flow of programs seems not to be enough. Although one of key motives of mobile television use is to kill time, people appear to want to kill time using the most appropriate media content and format for the moment. Entertainment in mobile broadcast content was found to be problematic because mobile viewing is typically short-term and fragmentary, meaning users often missed the beginnings of episodes.
| Original language | English |
|---|---|
| Pages (from-to) | 64-69 |
| Number of pages | 6 |
| Journal | The International Journal of Multimedia Technology |
| Volume | 1 |
| Issue number | 2 |
| Publication status | Published - 2011 |
| MoE publication type | A1 Journal article-refereed |
Keywords
- Mobile TV
- Podcasting
- DVB-H
- 3G
- smart phone
- tablet computer
- streaming video
- media
- usability