Comparing media types and delivery methods on mobile terminals

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)

Abstract

If a mobile phone user were given the choice of watching the latest TV news, listening to radio news, or reading text news on their mobile, which would they choose? In three study trials, mobile terminals were used in such a variety of situations that no single media type or delivery method was able to fulfill all needs. Unlike previous studies, the results indicate that mobile television does not receive low user commitment: users tended not to do anything else while watching. Furthermore, channel surfing or viewing an arbitrary flow of programs seems not to be enough. Although one of key motives of mobile television use is to kill time, people appear to want to kill time using the most appropriate media content and format for the moment. Entertainment in mobile broadcast content was found to be problematic because mobile viewing is typically short-term and fragmentary, meaning users often missed the beginnings of episodes.
Original languageEnglish
Pages (from-to)64-69
Number of pages6
JournalThe International Journal of Multimedia Technology
Volume1
Issue number2
Publication statusPublished - 2011
MoE publication typeA1 Journal article-refereed

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Television
Mobile phones

Keywords

  • Mobile TV
  • Podcasting
  • DVB-H
  • 3G
  • smart phone
  • tablet computer
  • streaming video
  • media
  • usability

Cite this

@article{318a67a7edd94fcfb799c0480f42ec80,
title = "Comparing media types and delivery methods on mobile terminals",
abstract = "If a mobile phone user were given the choice of watching the latest TV news, listening to radio news, or reading text news on their mobile, which would they choose? In three study trials, mobile terminals were used in such a variety of situations that no single media type or delivery method was able to fulfill all needs. Unlike previous studies, the results indicate that mobile television does not receive low user commitment: users tended not to do anything else while watching. Furthermore, channel surfing or viewing an arbitrary flow of programs seems not to be enough. Although one of key motives of mobile television use is to kill time, people appear to want to kill time using the most appropriate media content and format for the moment. Entertainment in mobile broadcast content was found to be problematic because mobile viewing is typically short-term and fragmentary, meaning users often missed the beginnings of episodes.",
keywords = "Mobile TV, Podcasting, DVB-H, 3G, smart phone, tablet computer, streaming video, media, usability",
author = "Ville Ollikainen and Elina Noppari and Virpi Oksman and Antti Tammela",
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Comparing media types and delivery methods on mobile terminals. / Ollikainen, Ville; Noppari, Elina; Oksman, Virpi; Tammela, Antti.

In: The International Journal of Multimedia Technology, Vol. 1, No. 2, 2011, p. 64-69.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Comparing media types and delivery methods on mobile terminals

AU - Ollikainen, Ville

AU - Noppari, Elina

AU - Oksman, Virpi

AU - Tammela, Antti

N1 - Project code: 1376

PY - 2011

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KW - Mobile TV

KW - Podcasting

KW - DVB-H

KW - 3G

KW - smart phone

KW - tablet computer

KW - streaming video

KW - media

KW - usability

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