Abstract
If a user had a choice of watching the latest television
news on the mobile phone, or listening to the news on the
radio, or reading text news with the mobile, what would
he choose? The project conducted three trials, in which
mobile terminals were used in such a variety of
situations that no single media type and no delivery
method was able to fulfill all needs. Unlike previous
studies, the results indicate that mobile television does
not involve low commitment: The users did not usually do
anything else while watching. Furthermore, just surfing
around or viewing an arbitrary program flow seems not to
be enough. Even though one of key motives of mobile
television use is to kill time, people may want to kill
time with content which is appropriate for that
particular moment. Entertainment in mobile broadcast
content was found problematic, because mobile viewing is
typically shortterm and fragmentary; thus the users often
missed the beginnings of episodes
| Original language | English |
|---|---|
| Title of host publication | Proceedings |
| Subtitle of host publication | International Conference on Multimedia Technology, ICMT 2011 |
| Publisher | IEEE Institute of Electrical and Electronic Engineers |
| Pages | 4875-4878 |
| ISBN (Electronic) | 978-1-61284-774-0 |
| ISBN (Print) | 978-1-61284-771-9 |
| DOIs | |
| Publication status | Published - 2011 |
| MoE publication type | A4 Article in a conference publication |
| Event | 2nd International Conference on Multimedia Technology, ICMT 2011 - Hangzhou, China Duration: 26 Jul 2011 → 28 Jul 2011 |
Conference
| Conference | 2nd International Conference on Multimedia Technology, ICMT 2011 |
|---|---|
| Abbreviated title | ICMT 2011 |
| Country/Territory | China |
| City | Hangzhou |
| Period | 26/07/11 → 28/07/11 |
Keywords
- 3G
- DVB-H
- media
- mobile TV
- podcasting
- smart phone
- streaming video
- tablet computer
- usability