Abstract
Organic food producers make a range of choices in food
packaging to communicate to consumers the organic nature
of their products. All elements of packaging, such as
packaging material, shape and structure, colors, text,
and images are combined and organized in a purposeful
manner to deliver the desired visual sales arguments. The
objective of this study was to compare packages of
organic eggs, meat, fish, and berries, and identify
potential common features and differences between them in
Denmark, Finland, and Italy. In the latter part, the
governmental organic action plans for the same countries
were reviewed for their references to and implications
for consumer food packaging. The most common packaging
material was plastic, followed by molded fiber and glass.
The majority of packages were transparent, green, or
white. The biggest difference between the countries was
observed in the use of national organic logos. The egg
cartons had the most variation in use of material and the
richest visual designs. Only the Denmark's organic action
plan explicitly sets targets for organic food packaging.
Original language | English |
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Title of host publication | Proceedings of the 28th IAPRI Symposium on Packaging 2017 |
Pages | 11-26 |
Publication status | Published - 2017 |
MoE publication type | D3 Professional conference proceedings |
Event | 28th IAPRI Symposium on Packaging 2017: Unlocking the full potential of packaging across the value-chain - Lausanne, Switzerland Duration: 9 May 2017 → 12 May 2017 |
Conference
Conference | 28th IAPRI Symposium on Packaging 2017 |
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Country/Territory | Switzerland |
City | Lausanne |
Period | 9/05/17 → 12/05/17 |
Keywords
- food package