Comparison of organic food packages in Denmark, Finland and Italy

Sara Paunonen, Marja Pitkänen, Ville Leminen, Mika Kainusalmi

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsProfessional

Abstract

Organic food producers make a range of choices in food packaging to communicate to consumers the organic nature of their products. All elements of packaging, such as packaging material, shape and structure, colors, text, and images are combined and organized in a purposeful manner to deliver the desired visual sales arguments. The objective of this study was to compare packages of organic eggs, meat, fish, and berries, and identify potential common features and differences between them in Denmark, Finland, and Italy. In the latter part, the governmental organic action plans for the same countries were reviewed for their references to and implications for consumer food packaging. The most common packaging material was plastic, followed by molded fiber and glass. The majority of packages were transparent, green, or white. The biggest difference between the countries was observed in the use of national organic logos. The egg cartons had the most variation in use of material and the richest visual designs. Only the Denmark's organic action plan explicitly sets targets for organic food packaging.
Original languageEnglish
Title of host publicationProceedings of the 28th IAPRI Symposium on Packaging 2017
Pages11-26
Publication statusPublished - 2017
MoE publication typeD3 Professional conference proceedings
Event28th IAPRI Symposium on Packaging 2017: Unlocking the full potential of packaging across the value-chain - Lausanne, Switzerland
Duration: 9 May 201712 May 2017

Conference

Conference28th IAPRI Symposium on Packaging 2017
CountrySwitzerland
CityLausanne
Period9/05/1712/05/17

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Keywords

  • food package

Cite this

Paunonen, S., Pitkänen, M., Leminen, V., & Kainusalmi, M. (2017). Comparison of organic food packages in Denmark, Finland and Italy. In Proceedings of the 28th IAPRI Symposium on Packaging 2017 (pp. 11-26)