Comparison of Organic Food Packaging in Denmark, Finland, Germany, Great Britain and Italy

Sara Paunonen (Corresponding Author), Marja Pitkänen, Mika Vähä-Nissi, Ville Leminen, Mika Kainusalmi

Research output: Contribution to journalArticleScientificpeer-review

Abstract

The objective of this study was to provide a snapshot of organic food assortments in supermarkets in Denmark, Finland, Germany, Great Britain, and Italy, and compare the packages used for five organic food products (eggs, meat, fish, mushrooms, berries). In addition, a comparison was made between packaging for regular and organic whole eggs. The highest number of organic products was found in the Danish supermarket. The main difference between the countries was in the use of national organic logos. Of the different food products, egg cartons had the most variation in materials and visual design. In all countries the product name was generally very plain, such as “organic beef”. The most common packaging material was plastic followed by molded pulp and glass. Green coloration was used especially on organic egg and mushroom packaging, whereas berry jams and meats were packed in conventional transparent packages. Molded pulp cartons, green color, and illustrations rather than photos were used more often for organic eggs than regular eggs. For faster recognition of organic products on the supermarket shelf, a standard dark green color is recommended to be used consistently to signify organic.
Original languageEnglish
Article number6
Pages (from-to)88-107
Number of pages20
JournalJournal of Applied Packaging Research
Volume11
Issue number1
Publication statusPublished - 2019
MoE publication typeNot Eligible

Fingerprint

organic foods
food packaging
supermarkets
Denmark
Finland
Germany
Italy
mushrooms
packaging
pulp
small fruits
color
foods
meat
jams
packaging materials
glass
beef
plastics
fish

Keywords

  • organic food
  • food packaging
  • packaging materials
  • country differences

Cite this

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title = "Comparison of Organic Food Packaging in Denmark, Finland, Germany, Great Britain and Italy",
abstract = "The objective of this study was to provide a snapshot of organic food assortments in supermarkets in Denmark, Finland, Germany, Great Britain, and Italy, and compare the packages used for five organic food products (eggs, meat, fish, mushrooms, berries). In addition, a comparison was made between packaging for regular and organic whole eggs. The highest number of organic products was found in the Danish supermarket. The main difference between the countries was in the use of national organic logos. Of the different food products, egg cartons had the most variation in materials and visual design. In all countries the product name was generally very plain, such as “organic beef”. The most common packaging material was plastic followed by molded pulp and glass. Green coloration was used especially on organic egg and mushroom packaging, whereas berry jams and meats were packed in conventional transparent packages. Molded pulp cartons, green color, and illustrations rather than photos were used more often for organic eggs than regular eggs. For faster recognition of organic products on the supermarket shelf, a standard dark green color is recommended to be used consistently to signify organic.",
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author = "Sara Paunonen and Marja Pitk{\"a}nen and Mika V{\"a}h{\"a}-Nissi and Ville Leminen and Mika Kainusalmi",
year = "2019",
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journal = "Journal of Applied Packaging Research",
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Comparison of Organic Food Packaging in Denmark, Finland, Germany, Great Britain and Italy. / Paunonen, Sara (Corresponding Author); Pitkänen, Marja; Vähä-Nissi, Mika; Leminen, Ville; Kainusalmi, Mika.

In: Journal of Applied Packaging Research, Vol. 11, No. 1, 6, 2019, p. 88-107.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Comparison of Organic Food Packaging in Denmark, Finland, Germany, Great Britain and Italy

AU - Paunonen, Sara

AU - Pitkänen, Marja

AU - Vähä-Nissi, Mika

AU - Leminen, Ville

AU - Kainusalmi, Mika

PY - 2019

Y1 - 2019

N2 - The objective of this study was to provide a snapshot of organic food assortments in supermarkets in Denmark, Finland, Germany, Great Britain, and Italy, and compare the packages used for five organic food products (eggs, meat, fish, mushrooms, berries). In addition, a comparison was made between packaging for regular and organic whole eggs. The highest number of organic products was found in the Danish supermarket. The main difference between the countries was in the use of national organic logos. Of the different food products, egg cartons had the most variation in materials and visual design. In all countries the product name was generally very plain, such as “organic beef”. The most common packaging material was plastic followed by molded pulp and glass. Green coloration was used especially on organic egg and mushroom packaging, whereas berry jams and meats were packed in conventional transparent packages. Molded pulp cartons, green color, and illustrations rather than photos were used more often for organic eggs than regular eggs. For faster recognition of organic products on the supermarket shelf, a standard dark green color is recommended to be used consistently to signify organic.

AB - The objective of this study was to provide a snapshot of organic food assortments in supermarkets in Denmark, Finland, Germany, Great Britain, and Italy, and compare the packages used for five organic food products (eggs, meat, fish, mushrooms, berries). In addition, a comparison was made between packaging for regular and organic whole eggs. The highest number of organic products was found in the Danish supermarket. The main difference between the countries was in the use of national organic logos. Of the different food products, egg cartons had the most variation in materials and visual design. In all countries the product name was generally very plain, such as “organic beef”. The most common packaging material was plastic followed by molded pulp and glass. Green coloration was used especially on organic egg and mushroom packaging, whereas berry jams and meats were packed in conventional transparent packages. Molded pulp cartons, green color, and illustrations rather than photos were used more often for organic eggs than regular eggs. For faster recognition of organic products on the supermarket shelf, a standard dark green color is recommended to be used consistently to signify organic.

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