@inproceedings{570ff40869d84d1da65a074df1310127,
title = "Constructing customer value propositions in sustainable business model innovation",
abstract = "Value propositions serve as pivotal elements in innovating sustainable business models that address environmental and social value in addition to customer value. Besides the environmental and societal orientation in sustainable value propositions, the role and formulation of customer value propositions (CVPs) remain underexplored in this context. This research investigates how the CVPs are constructed and designed in sustainable business model innovation in B2B markets. We adopt a qualitative multiple case study approach to explore and analyze the cases of 11 companies that are undergoing a process of sustainable business model innovation in diverse industries. Based on empirical evidence and prior literature, we build a framework for identifying CVP design drivers in addition to highlighting the CVP design characteristics and gaps in innovating sustainable business models. ",
keywords = "Sustainability, Business model innovation, Value proposition, B2B customer, Case study",
author = "P{\"a}ivi Pet{\"a}nen and Maria Antikainen",
year = "2021",
month = nov,
day = "30",
language = "English",
series = "LUT Scientific and Expertise Publications: Reports",
publisher = "Lappeenranta University of Technology",
number = "110",
booktitle = "ISPIM Connects Valencia – Reconnect, Rediscover, Reimagine",
note = "ISPIM connects Valencia : Reconnect, Rediscover, Reimagine ; Conference date: 29-11-2021 Through 01-12-2021",
}