Consumer demand for information accessible through automatic identification

Ulf Lindqvist, Maija Federley, Liisa Hakola, Aino Mensonen, Anna Viljakainen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsProfessional


    Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Available technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity
    Original languageEnglish
    Title of host publicationProceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011
    Place of PublicationBerlin
    Publication statusPublished - 2011
    MoE publication typeD3 Professional conference proceedings
    Event25th IAPRI Symposium on Packaging - Berlin, Germany
    Duration: 16 May 201118 May 2011


    Conference25th IAPRI Symposium on Packaging


    • Intelligent packages
    • automatic identification
    • hybrid media


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