Consumer demand for information accessible through automatic identification

Ulf Lindqvist; Maija Federley; Liisa Hakola; Aino Mensonen; Anna Viljakainen

Consumer demand for information accessible through automatic identification

Ulf Lindqvist, Maija Federley, Liisa Hakola, Aino Mensonen, Anna Viljakainen

Aalto University

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Professional

Abstract

Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Available technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity

Original language	English
Title of host publication	Proceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011
Place of Publication	Berlin
Publication status	Published - 2011
MoE publication type	D3 Professional conference proceedings
Event	25th IAPRI Symposium on Packaging - Berlin, Germany Duration: 16 May 2011 → 18 May 2011

Conference

Conference	25th IAPRI Symposium on Packaging
Country/Territory	Germany
City	Berlin
Period	16/05/11 → 18/05/11

Keywords

Intelligent packages
automatic identification
hybrid media

Cite this

@inproceedings{c798985079a3444cb1f0af59ae0eabc4,

title = "Consumer demand for information accessible through automatic identification",

abstract = "Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Available technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity",

keywords = "Intelligent packages, automatic identification, hybrid media",

author = "Ulf Lindqvist and Maija Federley and Liisa Hakola and Aino Mensonen and Anna Viljakainen",

note = "Project code: 15451; 25th IAPRI Symposium on Packaging ; Conference date: 16-05-2011 Through 18-05-2011",

year = "2011",

language = "English",

booktitle = "Proceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011",

}

TY - GEN

T1 - Consumer demand for information accessible through automatic identification

AU - Lindqvist, Ulf

AU - Federley, Maija

AU - Hakola, Liisa

AU - Mensonen, Aino

AU - Viljakainen, Anna

N1 - Project code: 15451

PY - 2011

Y1 - 2011

N2 - Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Available technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity

AB - Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Available technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity

KW - Intelligent packages

KW - automatic identification

KW - hybrid media

M3 - Conference article in proceedings

BT - Proceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011

CY - Berlin

T2 - 25th IAPRI Symposium on Packaging

Y2 - 16 May 2011 through 18 May 2011

ER -

Consumer demand for information accessible through automatic identification

Abstract

Conference

Keywords

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Cite this