Consumer demand for information accessible through automatic identification

Ulf Lindqvist, Maija Federley, Liisa Hakola, Aino Mensonen, Anna Viljakainen

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsProfessional

Abstract

Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Available technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity
Original languageEnglish
Title of host publicationProceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011
Place of PublicationBerlin
Publication statusPublished - 2011
MoE publication typeD3 Professional conference proceedings
Event25th IAPRI Symposium on Packaging - Berlin, Germany
Duration: 16 May 201118 May 2011

Conference

Conference25th IAPRI Symposium on Packaging
CountryGermany
CityBerlin
Period16/05/1118/05/11

Fingerprint

Bar codes
Image recognition
Radio frequency identification (RFID)
Nutrients
Costs
Industry
Fibers

Keywords

  • Intelligent packages
  • automatic identification
  • hybrid media

Cite this

Lindqvist, U., Federley, M., Hakola, L., Mensonen, A., & Viljakainen, A. (2011). Consumer demand for information accessible through automatic identification. In Proceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011 [Mo.2.C.2] Berlin.
Lindqvist, Ulf ; Federley, Maija ; Hakola, Liisa ; Mensonen, Aino ; Viljakainen, Anna. / Consumer demand for information accessible through automatic identification. Proceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011. Berlin, 2011.
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abstract = "Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Available technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity",
keywords = "Intelligent packages, automatic identification, hybrid media",
author = "Ulf Lindqvist and Maija Federley and Liisa Hakola and Aino Mensonen and Anna Viljakainen",
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Lindqvist, U, Federley, M, Hakola, L, Mensonen, A & Viljakainen, A 2011, Consumer demand for information accessible through automatic identification. in Proceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011., Mo.2.C.2, Berlin, 25th IAPRI Symposium on Packaging, Berlin, Germany, 16/05/11.

Consumer demand for information accessible through automatic identification. / Lindqvist, Ulf; Federley, Maija; Hakola, Liisa; Mensonen, Aino; Viljakainen, Anna.

Proceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011. Berlin, 2011. Mo.2.C.2.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsProfessional

TY - GEN

T1 - Consumer demand for information accessible through automatic identification

AU - Lindqvist, Ulf

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AU - Mensonen, Aino

AU - Viljakainen, Anna

N1 - Project code: 15451

PY - 2011

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N2 - Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Available technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity

AB - Automatic identification can give benefits in the form of cost savings, new business opportunities, additional value to existing business and increased customer loyalty to all players in the value chain. Available technologies are 2D bar codes, digital watermarks, image recognition, fibre matrix, RFID tags and magnetic codes. Pilot tests and user studies showed that additional services offered via automatic identification should include detailed product data, recipes, nutrient needs, user instructions and match user demand. Obstacles to use are costs, time consumption and complexity

KW - Intelligent packages

KW - automatic identification

KW - hybrid media

M3 - Conference article in proceedings

BT - Proceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011

CY - Berlin

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Lindqvist U, Federley M, Hakola L, Mensonen A, Viljakainen A. Consumer demand for information accessible through automatic identification. In Proceedings of the 25th IAPRI Symposium on Packaging, IAPRI 2011. Berlin. 2011. Mo.2.C.2