Abstract
Special Interest Events (SIEs) are important for the renewal of regional tourist destinations and their economic growth but there is a lack of empirical research on the expenditures of different types of consumers attending different types of events. Using a complex service product (CSP) model of demand for SIEs, we provide new insights into the types of consumers attracted to events and marked differences in the expenditure of these consumer types on different services. Our results demonstrated that SIEs stand out in terms of consumer expenditure. Of note is the daily expenditure of young men and young women in the company of friends. These preliminary results offer important insights and have implications for regional policy makers and event organizers.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the XXXVI ISPIM Innovation Conference, Bergen, Norway 15-18.6.2025 |
| Publisher | International Society for Professional Innovation Management ISPIM |
| Number of pages | 12 |
| ISBN (Electronic) | 978-952-65069-9-9 |
| Publication status | Published - 18 Jun 2025 |
| MoE publication type | B3 Non-refereed article in conference proceedings |
| Event | XXXVI ISPIM Innovation Conference: Innovation Powered by Nature - Radisson Blu Royal Hotel, Bergen, Norway Duration: 15 Jun 2025 → 18 Jun 2025 Conference number: XXXVI https://www.dropbox.com/scl/fi/rwunrg321ib41tncmeccw/2025_ISPIM_Bergen_Programme.pdf?rlkey=uk2n9o34x5z087o645c4sy2oy&e=1 |
Conference
| Conference | XXXVI ISPIM Innovation Conference |
|---|---|
| Abbreviated title | ISPIM |
| Country/Territory | Norway |
| City | Bergen |
| Period | 15/06/25 → 18/06/25 |
| Internet address |
Funding
This analysis was carried out during the METAVERSE project financed by Business Finland and VTT Technical Research Centre of Finland.
Keywords
- special interest events
- complex service products
- consumer groups
- expenditure
- demand
- Finland