Consumer perceptions of food products involving genetic modification: Results from a qualitative study in four Nordic countries

Klaus Grunert (Corresponding Author), Liisa Lähteenmäki, Niels Asger Nielsen, Jacob Poulsen, Oydis Ueland, Annika Åström

Research output: Contribution to journalArticleScientificpeer-review

127 Citations (Scopus)

Abstract

Product descriptions of cheese, candy and salmon products were presented to samples of respondents in four Nordic countries. The descriptions represented various applications of genetic modification (GM), varied along a ‘distance’ dimension and a ‘what is modified’ dimension, and were presented along with a conventionally produced product. Respondents ranked the products according to preference, and their perceptions were ascertained by the laddering method. Results indicate that respondents regard ‘non-GM’ as a value in itself, and associate the use of GM with a host of negative consequences and risks, but mostly with uncertainty and unhealthiness. Benefits of the use of GM were perceived and regarded as relevant, but could not compensate for the negative associations. The ‘distance’ dimension had a clear impact on consumer preferences, whereas the ‘what is modified’ dimension had effects which were product specific.
Original languageEnglish
Pages (from-to)527-542
Number of pages16
JournalFood Quality and Preference
Volume12
Issue number8
DOIs
Publication statusPublished - 2001
MoE publication typeA1 Journal article-refereed

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Scandinavian and Nordic Countries
consumer attitudes
Scandinavia
genetic engineering
foods
Food
Candy
Salmon
Cheese
candy
Uncertainty
consumer preferences
salmon
cheeses
uncertainty
Surveys and Questionnaires
sampling

Cite this

Grunert, Klaus ; Lähteenmäki, Liisa ; Nielsen, Niels Asger ; Poulsen, Jacob ; Ueland, Oydis ; Åström, Annika. / Consumer perceptions of food products involving genetic modification : Results from a qualitative study in four Nordic countries. In: Food Quality and Preference. 2001 ; Vol. 12, No. 8. pp. 527-542.
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Consumer perceptions of food products involving genetic modification : Results from a qualitative study in four Nordic countries. / Grunert, Klaus (Corresponding Author); Lähteenmäki, Liisa; Nielsen, Niels Asger; Poulsen, Jacob; Ueland, Oydis; Åström, Annika.

In: Food Quality and Preference, Vol. 12, No. 8, 2001, p. 527-542.

Research output: Contribution to journalArticleScientificpeer-review

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