Consumer service innovation in a circular economy

Maria Antikainen, Minna Lammi, Taru Hakanen

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


    We are currently exceeding the environmental capacity of our planet, and our consumption is constantly growing. There are also many factors accelerating our transformation towards a sustainable and preserving circular economy (CE), such as urbanisation, unemployment, environmental consciousness, tightening legislation and technological leaps. The transition towards a CE requires a fundamental redesign of business models and our end-to-end value chains. Instead of selling products, companies should move to retain ownership and sell their use as a service, allowing them to optimize the use of resources. Thus, buying a service creates value differently for consumers than buying a product. Therefore, we need to understand how CE-based services create value for consumers. Our data are derived from a consumer workshop that took place in February 2016. We found practical, economic and personal benefits could be gained from three potential CE rental services: a sofa, a washing machine and clothing. Perceived sacrifices related to economic and psychological factors.
    Original languageEnglish
    Title of host publicationProceedings of the 4th International Conference on Serviceology, ICServ2016
    PublisherSociety for Serviciology
    Number of pages7
    Publication statusPublished - 8 Sept 2016
    MoE publication typeA4 Article in a conference publication
    Event4th International Conference on Serviceology, ICServ 2016 - Shibaura Institute of Technology, Tokyo, Japan
    Duration: 6 Sept 20168 Sept 2016
    Conference number: 4


    Conference4th International Conference on Serviceology, ICServ 2016
    Abbreviated titleICServ 2016


    • circular economy
    • customer value
    • services
    • value creation
    • innovation


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