Abstract
We are currently exceeding the environmental capacity of
our planet, and our consumption is constantly
growing. There are also many factors accelerating our
transformation towards a sustainable and preserving
circular economy (CE), such as urbanisation,
unemployment, environmental consciousness, tightening
legislation and technological leaps. The transition
towards a CE requires a fundamental redesign of business
models and our end-to-end value chains. Instead of
selling products, companies should move to retain
ownership and sell their use as a service, allowing them
to optimize the use of resources. Thus, buying a
service creates value differently for consumers than
buying a product. Therefore, we need to understand how
CE-based services create value for consumers. Our data
are derived from a consumer workshop that took
place in February 2016. We found practical, economic and
personal benefits could be gained from three
potential CE rental services: a sofa, a washing machine
and clothing. Perceived sacrifices related to economic
and psychological factors.
Original language | English |
---|---|
Title of host publication | Proceedings of the 4th International Conference on Serviceology, ICServ2016 |
Publisher | Society for Serviciology |
Number of pages | 7 |
Publication status | Published - 8 Sep 2016 |
MoE publication type | A4 Article in a conference publication |
Event | 4th International Conference on Serviceology, ICServ 2016 - Shibaura Institute of Technology, Tokyo, Japan Duration: 6 Sep 2016 → 8 Sep 2016 Conference number: 4 |
Conference
Conference | 4th International Conference on Serviceology, ICServ 2016 |
---|---|
Abbreviated title | ICServ 2016 |
Country/Territory | Japan |
City | Tokyo |
Period | 6/09/16 → 8/09/16 |
Keywords
- circular economy
- customer value
- services
- value creation
- innovation