Consumers and health

Getting the probiotic message across

Liisa Lähteenmäki

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)

Abstract

Functional products have been recognized as the most potentially growing food market in Europe. These foods are promoted with health-related arguments, which emphasizes the need to understand how consumers perceive the healthiness in food products and what is the overall role of health in food choices. Informing consumers about the health benefits of probiotics is a challenging task, as it requires translating scientific knowledge into consumer language, which has different rules for reasoning. The activities of PROEUHEALTH cluster in informing consumers about the research on probiotics are described.
Original languageEnglish
Pages (from-to)145 - 149
Number of pages5
JournalMicrobial Ecology in Health and Disease
Volume16
Issue number2-3
DOIs
Publication statusPublished - 2004
MoE publication typeA1 Journal article-refereed

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Probiotics
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Keywords

  • consumers
  • human health
  • probiotics

Cite this

Lähteenmäki, Liisa. / Consumers and health : Getting the probiotic message across. In: Microbial Ecology in Health and Disease. 2004 ; Vol. 16, No. 2-3. pp. 145 - 149.
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Consumers and health : Getting the probiotic message across. / Lähteenmäki, Liisa.

In: Microbial Ecology in Health and Disease, Vol. 16, No. 2-3, 2004, p. 145 - 149.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Consumers and health

T2 - Getting the probiotic message across

AU - Lähteenmäki, Liisa

PY - 2004

Y1 - 2004

N2 - Functional products have been recognized as the most potentially growing food market in Europe. These foods are promoted with health-related arguments, which emphasizes the need to understand how consumers perceive the healthiness in food products and what is the overall role of health in food choices. Informing consumers about the health benefits of probiotics is a challenging task, as it requires translating scientific knowledge into consumer language, which has different rules for reasoning. The activities of PROEUHEALTH cluster in informing consumers about the research on probiotics are described.

AB - Functional products have been recognized as the most potentially growing food market in Europe. These foods are promoted with health-related arguments, which emphasizes the need to understand how consumers perceive the healthiness in food products and what is the overall role of health in food choices. Informing consumers about the health benefits of probiotics is a challenging task, as it requires translating scientific knowledge into consumer language, which has different rules for reasoning. The activities of PROEUHEALTH cluster in informing consumers about the research on probiotics are described.

KW - consumers

KW - human health

KW - probiotics

U2 - 10.1080/08910600410032358

DO - 10.1080/08910600410032358

M3 - Article

VL - 16

SP - 145

EP - 149

JO - Microbial Ecology in Health and Disease

JF - Microbial Ecology in Health and Disease

SN - 0891-060X

IS - 2-3

ER -