Abstract
Functional products have been recognized as the most potentially growing
food market in Europe. These foods are promoted with health-related
arguments, which emphasizes the need to understand how consumers
perceive the healthiness in food products and what is the overall role
of health in food choices. Informing consumers about the health benefits
of probiotics is a challenging task, as it requires translating
scientific knowledge into consumer language, which has different rules
for reasoning. The activities of PROEUHEALTH cluster in informing
consumers about the research on probiotics are described.
Original language | English |
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Pages (from-to) | 145-149 |
Journal | Microbial Ecology in Health and Disease |
Volume | 16 |
Issue number | 2-3 |
DOIs | |
Publication status | Published - 2004 |
MoE publication type | A1 Journal article-refereed |
Keywords
- consumers
- human health
- probiotics