Consumers' views on trust, risk, privacy and security in e-commerce: A qualitative analysis

Kyösti Pennanen, Paakki Minna-kristiina, Taina Kaapu

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

4 Citations (Scopus)
Original languageEnglish
Title of host publicationTrust and New Technologies
Subtitle of host publicationMarketing and Management on the Internet and Mobile Media
EditorsTeemu Kautonen, Heikki Karjaluoto
PublisherEdward Elgar Publishing Ltd
Number of pages19
ISBN (Electronic)978-1-84844-508-6
ISBN (Print)978-1-84720-568-1
Publication statusPublished - 2008
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

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