Abstract
The scope of this preliminary study was to establish a
forum between the most important Nordic players in
e-Business, presenting them an inventory of the research
work performed on national levels and the most important
results, identifying the main task
s and obstacles for adaptation and utilisation of
e-Business in Nordic media companies, and to specify
basic needs for training and further research. An
effective integration of e-Business and media require new
business models, which are applicable to to
tally new value chains. The Nordic strength lays in new,
intelligent and innovative media products, such as hybrid
media and e-media, and services. For this reason future
research should focus on identifying new such products
and services, and on develop
ing business models for the new value chains on a global
market.
| Original language | English |
|---|---|
| Place of Publication | Oslo |
| Publisher | Nordic Innovation |
| Number of pages | 79 |
| Publication status | Published - 2006 |
| MoE publication type | D4 Published development or research report or study |
Keywords
- e-Business
- e-Media
- business models
- value chain
- personalisation