Contact Forum between Nordic Media Industry and e-Business Operators

The scope of this preliminary study was to establish a forum between the most important Nordic players in e-Business, presenting them an inventory of the research work performed on national levels and the most important results, identifying the main task s and obstacles for adaptation and utilisation of e-Business in Nordic media companies, and to specify basic needs for training and further research. An effective integration of e-Business and media require new business models, which are applicable to to tally new value chains. The Nordic strength lays in new, intelligent and innovative media products, such as hybrid media and e-media, and services. For this reason future research should focus on identifying new such products and services, and on develop ing business models for the new value chains on a global market.