Abstract
Customer value determines how products and services succeed in the marketplace. Early assessment of customer value is important for software startups, spin-off companies, and new product development in existing companies. Software technology often influences customer value and typically defines the main competitive advantage in both entrepreneurial and intrapreneurial settings. Value-related feedback from real customers is needed during software development and maintenance, and decision-making should be increasingly based on empirical evidence acquired through experiments. Getting such value-related feedback usually requires a so-called minimum viable product (MVP), i.e., an artefact that may be incomplete in functionality or quality, but displays characteristics that allows determining its customer value. In this article we report on a case study which used industry-academia collaboration for creating such an MVP. Our goal was to identify strengths and weaknesses of such an approach to creating MVPs while providing practical recommendations for improvement. The process followed in the case study was found to be very suitable for creating MVPs, reducing company-specific risks when testing customer-value, and advancing university education.
| Original language | English |
|---|---|
| Title of host publication | Lean Enterprise Software and Systems - 4th International Conference, LESS 2013 |
| Editors | Brian Fitzgerald, Klaas-Jan Stol, Ken Power, Ricardo Valerdi, Kieran Conboy, Lorraine Morgan |
| Publisher | Springer |
| Pages | 137-151 |
| Number of pages | 15 |
| ISBN (Electronic) | 978-3-642-44930-7 |
| ISBN (Print) | 978-3-642-44929-1 |
| DOIs | |
| Publication status | Published - 2013 |
| MoE publication type | A4 Article in a conference publication |
| Event | 4th International Conference on Lean Enterprise Software and Systems, LESS 2013 - Galway, Ireland Duration: 1 Dec 2013 → 4 Dec 2013 |
Publication series
| Series | Lecture Notes in Business Information Processing |
|---|---|
| Volume | 167 |
| ISSN | 1865-1348 |
Conference
| Conference | 4th International Conference on Lean Enterprise Software and Systems, LESS 2013 |
|---|---|
| Country/Territory | Ireland |
| City | Galway |
| Period | 1/12/13 → 4/12/13 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Case study
- Entrepreneurship
- Intrapreneurship
- Lean startup
- Minimum viable product
- Prototyping
- Software factory
- Software start-ups
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