Creating value for consumers in CE: Tools as a service

Maria Antikainen (Corresponding author), Minna Lammi, Harri Paloheimo

    Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

    Abstract

    The circular economy (CE) focuses on keeping materials in use for as long as possible and also to preserve, or even upgrade, their value by creating added value through services and smart solutions. To succeed in this, instead of selling products, companies should move to retain ownership and sell their solutions as a service. Yet, mainstream consumers are still used to owning many products, such as tools, clothes, furniture, and domestic appliances. To attract consumers to choose a service instead of product ownership, the service offering needs to provide superior value. We explored the customer value journey regarding a tool rental service called Liiteri. On the journey the benefits were related to, for example, better quality and no need for storage and maintenance. On the other hand, the sacrifices were realised in the pick-up and return steps, which were regarded as more laborious if the tool was rented.
    Original languageEnglish
    Title of host publicationComposing The Innovation Symphony
    PublisherInternational Society for Professional Innovation Management ISPIM
    Number of pages13
    ISBN (Print)978-952-335-021-2
    Publication statusPublished - 2017
    MoE publication typeB3 Non-refereed article in conference proceedings
    EventISPIM Innovation Conference 2017: Composing the Innovation Symphony - Vienna, Austria
    Duration: 18 Jun 201721 Jun 2017

    Conference

    ConferenceISPIM Innovation Conference 2017
    Abbreviated titleISPIM
    CountryAustria
    CityVienna
    Period18/06/1721/06/17

    Keywords

    • circular economy
    • customer value
    • customer journey
    • customer journey map
    • customer experience
    • service

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  • Cite this

    Antikainen, M., Lammi, M., & Paloheimo, H. (2017). Creating value for consumers in CE: Tools as a service. In Composing The Innovation Symphony International Society for Professional Innovation Management ISPIM.