Creating value for consumers in CE

Tools as a service

Maria Antikainen (Corresponding author), Minna Lammi, Harri Paloheimo

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

Abstract

The circular economy (CE) focuses on keeping materials in use for as long as possible and also to preserve, or even upgrade, their value by creating added value through services and smart solutions. To succeed in this, instead of selling products, companies should move to retain ownership and sell their solutions as a service. Yet, mainstream consumers are still used to owning many products, such as tools, clothes, furniture, and domestic appliances. To attract consumers to choose a service instead of product ownership, the service offering needs to provide superior value. We explored the customer value journey regarding a tool rental service called Liiteri. On the journey the benefits were related to, for example, better quality and no need for storage and maintenance. On the other hand, the sacrifices were realised in the pick-up and return steps, which were regarded as more laborious if the tool was rented.
Original languageEnglish
Title of host publicationComposing The Innovation Symphony
PublisherInternational Society for Professional Innovation Management ISPIM
Number of pages13
ISBN (Print)978-952-335-021-2
Publication statusPublished - 2017
MoE publication typeB3 Non-refereed article in conference proceedings
EventISPIM Innovation Conference 2017: Composing the Innovation Symphony - Vienna, Austria
Duration: 18 Jun 201721 Jun 2017

Conference

ConferenceISPIM Innovation Conference 2017
Abbreviated titleISPIM
CountryAustria
CityVienna
Period18/06/1721/06/17

Fingerprint

Circular economy
Ownership
Clothes
Customer value
Added value
Upgrade

Keywords

  • circular economy
  • customer value
  • customer journey
  • customer journey map
  • customer experience
  • service

Cite this

Antikainen, M., Lammi, M., & Paloheimo, H. (2017). Creating value for consumers in CE: Tools as a service. In Composing The Innovation Symphony International Society for Professional Innovation Management ISPIM.
Antikainen, Maria ; Lammi, Minna ; Paloheimo, Harri. / Creating value for consumers in CE : Tools as a service. Composing The Innovation Symphony. International Society for Professional Innovation Management ISPIM, 2017.
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Antikainen, M, Lammi, M & Paloheimo, H 2017, Creating value for consumers in CE: Tools as a service. in Composing The Innovation Symphony. International Society for Professional Innovation Management ISPIM, ISPIM Innovation Conference 2017, Vienna, Austria, 18/06/17.

Creating value for consumers in CE : Tools as a service. / Antikainen, Maria (Corresponding author); Lammi, Minna; Paloheimo, Harri.

Composing The Innovation Symphony. International Society for Professional Innovation Management ISPIM, 2017.

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientific

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Antikainen M, Lammi M, Paloheimo H. Creating value for consumers in CE: Tools as a service. In Composing The Innovation Symphony. International Society for Professional Innovation Management ISPIM. 2017