Creative design: Analysis, ontology and stimulation

William Brace, Eric Coatanea, Galina Medyna (Corresponding author), Aalto Lahti, Thomas Howard, Francois Christophe

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review


This paper establishes an ontology of creativity and innovation processes. A comprehensive review was undertaken describing the four key perspectives of creativity research, namely the creative-output, - process, -person and -environment. The focus of this review is based around the metrics for measuring creativity from each of the above perspectives. These metrics are drawn together in a common model which highlights key considerations when attempting to measure creativity. It was observed that many of the measurements were trying to identify patterns associated with creativity which correlated to a higher potential for creative output. It is argued that metrics linked directly to the creative output provide direct measure for creativity when other metrics related to the environment, person and process are correlated positively or negatively with the potential for creativity. In addition, the FBS framework established from design literature is linked to the principle of continuity argued as a necessary element of creativity in design. It is also argued that innovation requires creativity as an enabler.
Original languageEnglish
Title of host publicationProceedings of the 5th World Conference on Mass Customization and Personalization (MCPC 2009)
EditorsJ. Suominen
Place of PublicationHelsinki
PublisherUniversity of Art and Design Helsinki
Number of pages25
ISBN (Print)978-952-60-0033-6
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication
Event5th International Conference on Mass Customization & Personalization - Helsinki, Finland
Duration: 4 Oct 20098 Oct 2009

Publication series

SeriesTaideteollisen korkeakoulun julkaisusarja B


Conference5th International Conference on Mass Customization & Personalization


  • Creativity
  • engineering design
  • models
  • cognitive science
  • collaborative
  • process
  • creative metrics
  • analogy
  • knowledge bases


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