Critical creativity: managing creativity as a strategic resource in media organisations

Nando Malmelin (Corresponding Author), Sari Virta

Research output: Contribution to journalArticleScientificpeer-review

Abstract

This article addresses the critical role of creativity as a core resource in media work. Drawing on an empirical analysis, the study produces a new understanding about the significance of creativity in media organisations and their management. It identifies three critical aspects of creativity, i.e. co-operation willingness, experimental atmosphere and supportive practices, and discusses three corresponding managerial focus areas. Thus, this article offers both theoretical contributions in relation to critical creativity in media work and practical implications for managing creativity as a strategic resource in media organisations.
Original languageEnglish
Number of pages15
JournalJournal of Media Business Studies
Publication statusE-pub ahead of print - 17 Dec 2020
MoE publication typeA1 Journal article-refereed

Keywords

  • creativity
  • media organisation
  • media management
  • strategic resources
  • media work

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