Critical creativity: Managing creativity as a strategic resource in media organisations

Nando Malmelin, Sari Virta

Research output: Contribution to journalArticleScientificpeer-review


This article addresses the critical role of creativity as a core resource in media work. Drawing on an empirical analysis, the study produces a new understanding about the significance of creativity in media organisations and their management. It identifies three critical aspects of creativity, i.e. co-operation willingness, experimental atmosphere and supportive practices, and discusses three corresponding managerial focus areas. Thus, this article offers both theoretical contributions in relation to critical creativity in media work and practical implications for managing creativity as a strategic resource in media organisations.

Original languageEnglish
Pages (from-to)199-213
Number of pages15
JournalJournal of Media Business Studies
Issue number3
Early online date17 Dec 2020
Publication statusPublished - 2021
MoE publication typeA1 Journal article-refereed


  • Creativity
  • media management
  • media organisation
  • media work
  • strategic resources


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