Critical creativity: Managing creativity as a strategic resource in media organisations

Nando Malmelin, Sari Virta

    Research output: Contribution to journalArticleScientificpeer-review

    1 Citation (Scopus)


    This article addresses the critical role of creativity as a core resource in media work. Drawing on an empirical analysis, the study produces a new understanding about the significance of creativity in media organisations and their management. It identifies three critical aspects of creativity, i.e. co-operation willingness, experimental atmosphere and supportive practices, and discusses three corresponding managerial focus areas. Thus, this article offers both theoretical contributions in relation to critical creativity in media work and practical implications for managing creativity as a strategic resource in media organisations.

    Original languageEnglish
    Pages (from-to)199-213
    Number of pages15
    JournalJournal of Media Business Studies
    Issue number3
    Early online date17 Dec 2020
    Publication statusPublished - 2021
    MoE publication typeA1 Journal article-refereed


    • Creativity
    • media management
    • media organisation
    • media work
    • strategic resources


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