Customer-focused service offering development for fleets

Taru Hakanen; Markus Jähi; Markku Mikkola

Customer-focused service offering development for fleets

Taru Hakanen, Markus Jähi, Markku Mikkola

Research output: Chapter in Book/Report/Conference proceeding › Chapter or book article › Professional

Abstract

Companies need a holistic, future-oriented, and strategy-driven approach to developing customer-focused service offerings for fleets. Companies need a systematic approach that increases strategical guidance in service-offering development and helps them in navigating the servitization process when the balance between products and services changes in the offering. Service portfolio management offers a means for developing the service offering in a strategy-driven way and for ensuring profitability in service business.

Original language	English
Title of host publication	S4Fleet - Service Solutions for Fleet Management
Subtitle of host publication	Final report 6/2017
Place of Publication	Tampere
Publisher	DIMECC Oy
Pages	32-36
ISBN (Electronic)	978-952-238-200-9
ISBN (Print)	978-952-238-199-6
Publication status	Published - 2017
MoE publication type	D2 Article in professional manuals or guides or professional information systems or text book material

Publication series

Series	DIMECC Publications Series
Number	19
ISSN	2489-4923

Keywords

service portfolio management
service offering
servitization

Cite this

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KW - servitization

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Customer-focused service offering development for fleets

Abstract

Publication series

Keywords

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