Customer-focused service offering development for fleets

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

    Abstract

    Companies need a holistic, future-oriented, and strategy-driven approach to developing customer-focused service offerings for fleets. Companies need a systematic approach that increases strategical guidance in service-offering development and helps them in navigating the servitization process when the balance between products and services changes in the offering. Service portfolio management offers a means for developing the service offering in a strategy-driven way and for ensuring profitability in service business.
    Original languageEnglish
    Title of host publicationS4Fleet - Service Solutions for Fleet Management
    Subtitle of host publicationFinal report 6/2017
    Pages32-36
    Publication statusPublished - 2017
    MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

    Publication series

    SeriesDIMECC Publications Series
    Number19

    Fingerprint

    Customer service
    Service business
    Service economy
    Profitability
    Portfolio management
    Guidance

    Keywords

    • service portfolio management
    • service offering
    • servitization

    Cite this

    Hakanen, T., Jähi, M., & Mikkola, M. (2017). Customer-focused service offering development for fleets. In S4Fleet - Service Solutions for Fleet Management: Final report 6/2017 (pp. 32-36). DIMECC Publications Series, No. 19
    Hakanen, Taru ; Jähi, Markus ; Mikkola, Markku. / Customer-focused service offering development for fleets. S4Fleet - Service Solutions for Fleet Management: Final report 6/2017. 2017. pp. 32-36 (DIMECC Publications Series; No. 19).
    @inbook{84853d8f1ef04373b6bfb3b808922f08,
    title = "Customer-focused service offering development for fleets",
    abstract = "Companies need a holistic, future-oriented, and strategy-driven approach to developing customer-focused service offerings for fleets. Companies need a systematic approach that increases strategical guidance in service-offering development and helps them in navigating the servitization process when the balance between products and services changes in the offering. Service portfolio management offers a means for developing the service offering in a strategy-driven way and for ensuring profitability in service business.",
    keywords = "service portfolio management, service offering, servitization",
    author = "Taru Hakanen and Markus J{\"a}hi and Markku Mikkola",
    year = "2017",
    language = "English",
    isbn = "978-952-238-199-6",
    series = "DIMECC Publications Series",
    number = "19",
    pages = "32--36",
    booktitle = "S4Fleet - Service Solutions for Fleet Management",

    }

    Hakanen, T, Jähi, M & Mikkola, M 2017, Customer-focused service offering development for fleets. in S4Fleet - Service Solutions for Fleet Management: Final report 6/2017. DIMECC Publications Series, no. 19, pp. 32-36.

    Customer-focused service offering development for fleets. / Hakanen, Taru; Jähi, Markus; Mikkola, Markku.

    S4Fleet - Service Solutions for Fleet Management: Final report 6/2017. 2017. p. 32-36 (DIMECC Publications Series; No. 19).

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

    TY - CHAP

    T1 - Customer-focused service offering development for fleets

    AU - Hakanen, Taru

    AU - Jähi, Markus

    AU - Mikkola, Markku

    PY - 2017

    Y1 - 2017

    N2 - Companies need a holistic, future-oriented, and strategy-driven approach to developing customer-focused service offerings for fleets. Companies need a systematic approach that increases strategical guidance in service-offering development and helps them in navigating the servitization process when the balance between products and services changes in the offering. Service portfolio management offers a means for developing the service offering in a strategy-driven way and for ensuring profitability in service business.

    AB - Companies need a holistic, future-oriented, and strategy-driven approach to developing customer-focused service offerings for fleets. Companies need a systematic approach that increases strategical guidance in service-offering development and helps them in navigating the servitization process when the balance between products and services changes in the offering. Service portfolio management offers a means for developing the service offering in a strategy-driven way and for ensuring profitability in service business.

    KW - service portfolio management

    KW - service offering

    KW - servitization

    M3 - Chapter or book article

    SN - 978-952-238-199-6

    SN - 978-952-238-200-9

    T3 - DIMECC Publications Series

    SP - 32

    EP - 36

    BT - S4Fleet - Service Solutions for Fleet Management

    ER -

    Hakanen T, Jähi M, Mikkola M. Customer-focused service offering development for fleets. In S4Fleet - Service Solutions for Fleet Management: Final report 6/2017. 2017. p. 32-36. (DIMECC Publications Series; No. 19).