Customer-focused service offering development for fleets

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional


    Companies need a holistic, future-oriented, and strategy-driven approach to developing customer-focused service offerings for fleets. Companies need a systematic approach that increases strategical guidance in service-offering development and helps them in navigating the servitization process when the balance between products and services changes in the offering. Service portfolio management offers a means for developing the service offering in a strategy-driven way and for ensuring profitability in service business.
    Original languageEnglish
    Title of host publicationS4Fleet - Service Solutions for Fleet Management
    Subtitle of host publicationFinal report 6/2017
    Place of PublicationTampere
    PublisherDIMECC Oy
    ISBN (Electronic)978-952-238-200-9
    ISBN (Print)978-952-238-199-6
    Publication statusPublished - 2017
    MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

    Publication series

    SeriesDIMECC Publications Series


    • service portfolio management
    • service offering
    • servitization


    Dive into the research topics of 'Customer-focused service offering development for fleets'. Together they form a unique fingerprint.

    Cite this