Customer-focused service offering development for fleets

    Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

    Abstract

    Companies need a holistic, future-oriented, and strategy-driven approach to developing customer-focused service offerings for fleets. Companies need a systematic approach that increases strategical guidance in service-offering development and helps them in navigating the servitization process when the balance between products and services changes in the offering. Service portfolio management offers a means for developing the service offering in a strategy-driven way and for ensuring profitability in service business.
    Original languageEnglish
    Title of host publicationS4Fleet - Service Solutions for Fleet Management
    Subtitle of host publicationFinal report 6/2017
    Pages32-36
    Publication statusPublished - 2017
    MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

    Publication series

    SeriesDIMECC Publications Series
    Number19

    Keywords

    • service portfolio management
    • service offering
    • servitization

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