Abstract
| Original language | English |
|---|---|
| Publication status | Published - 2012 |
| MoE publication type | Not Eligible |
| Event | General Assembly of the European Security Systems Association (ESSA) - Frankfurt, Germany Duration: 22 Nov 2012 → … |
Conference
| Conference | General Assembly of the European Security Systems Association (ESSA) |
|---|---|
| Abbreviated title | ESSA General Assembly 2012 |
| Country | Germany |
| City | Frankfurt |
| Period | 22/11/12 → … |
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Keywords
- security
- services
- customer-perceived value
Cite this
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Customer-perceived value of security services. / Murtonen, Mervi.
2012. Paper presented at General Assembly of the European Security Systems Association (ESSA), Frankfurt, Germany.Research output: Contribution to conference › Conference article › Professional
TY - CONF
T1 - Customer-perceived value of security services
AU - Murtonen, Mervi
N1 - Project code: 39344 Project code: 31086
PY - 2012
Y1 - 2012
N2 - Market interest in security products and services is continuous, but only little research has covered business-to-business services and provider-customer relationships in security context. The process of 'securitization' and the replacement of public policing with private security services are widely discussed in public, but what gets less attention is how the private security services provide essential supportive services to private companies and help them to focus on their core business, prevent losses and enhance production quality and reliability. What we don't fully understand yet is why do customers actually purchase security services, how do they perceive current security service offerings, what benefits do they search for, what constitutes high value or high quality in security services, and what is joint value creation between providers and customers in security context. In this matter, service providers hold somewhat different conceptions of customer value than their customers actually do
AB - Market interest in security products and services is continuous, but only little research has covered business-to-business services and provider-customer relationships in security context. The process of 'securitization' and the replacement of public policing with private security services are widely discussed in public, but what gets less attention is how the private security services provide essential supportive services to private companies and help them to focus on their core business, prevent losses and enhance production quality and reliability. What we don't fully understand yet is why do customers actually purchase security services, how do they perceive current security service offerings, what benefits do they search for, what constitutes high value or high quality in security services, and what is joint value creation between providers and customers in security context. In this matter, service providers hold somewhat different conceptions of customer value than their customers actually do
KW - security
KW - services
KW - customer-perceived value
M3 - Conference article
ER -