Customer stories: An important tool for understanding customer value

Kaisa Koskela-Huotari, Kaarina Karppinen

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

Original languageEnglish
Title of host publicationValue-driven business in the cloud
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
Pages32-33
ISBN (Electronic)978-951-38-8128-3
ISBN (Print)978-951-38-8127-6
Publication statusPublished - 2013
MoE publication typeNot Eligible

Publication series

SeriesVTT Research Highlights
Number9
ISSN2242-1173

Cite this

Koskela-Huotari, K., & Karppinen, K. (2013). Customer stories: An important tool for understanding customer value. In Value-driven business in the cloud (pp. 32-33). Espoo: VTT Technical Research Centre of Finland. VTT Research Highlights, No. 9
Koskela-Huotari, Kaisa ; Karppinen, Kaarina. / Customer stories : An important tool for understanding customer value. Value-driven business in the cloud. Espoo : VTT Technical Research Centre of Finland, 2013. pp. 32-33 (VTT Research Highlights; No. 9).
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Koskela-Huotari, K & Karppinen, K 2013, Customer stories: An important tool for understanding customer value. in Value-driven business in the cloud. VTT Technical Research Centre of Finland, Espoo, VTT Research Highlights, no. 9, pp. 32-33.

Customer stories : An important tool for understanding customer value. / Koskela-Huotari, Kaisa; Karppinen, Kaarina.

Value-driven business in the cloud. Espoo : VTT Technical Research Centre of Finland, 2013. p. 32-33 (VTT Research Highlights; No. 9).

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional

TY - CHAP

T1 - Customer stories

T2 - An important tool for understanding customer value

AU - Koskela-Huotari, Kaisa

AU - Karppinen, Kaarina

PY - 2013

Y1 - 2013

M3 - Chapter or book article

SN - 978-951-38-8127-6

T3 - VTT Research Highlights

SP - 32

EP - 33

BT - Value-driven business in the cloud

PB - VTT Technical Research Centre of Finland

CY - Espoo

ER -

Koskela-Huotari K, Karppinen K. Customer stories: An important tool for understanding customer value. In Value-driven business in the cloud. Espoo: VTT Technical Research Centre of Finland. 2013. p. 32-33. (VTT Research Highlights; No. 9).