Customer stories: An important tool for understanding customer value

Kaisa Koskela-Huotari, Kaarina Karppinen

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional


Recently F-Secure has made a strategic decision to broaden its product portfolio from “install and forget” type of antivirus solutions towards more active and “everyday use” solutions aimed for digital content storing, sharing and synchronizing via Cloud. Due to this change there was a need to understand and enhance the value proposition of their new Cloud solution – Content Anywhere.
Original languageEnglish
Title of host publicationValue-driven business in the cloud
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
ISBN (Electronic)978-951-38-8128-3
ISBN (Print)978-951-38-8127-6
Publication statusPublished - 2013
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Publication series

SeriesVTT Research Highlights


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