Abstract
Organizations find it hard to maximize functional and
emotional customer value while avoiding risks and costs.
The aim of the study is to determine how functional and
emotional customer value is created, and to identify
vulnerabilities of it in a multi-actor service supply
network.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of POMS 2014 |
| Publisher | Production & Operations Management Society |
| ISBN (Electronic) | 978-0-615-78490-8 |
| Publication status | Published - 2014 |
| MoE publication type | B3 Non-refereed article in conference proceedings |
| Event | 25th Annual Conference on Production and Operations Management Society, POMS 2014 - Atlanta, United States Duration: 9 May 2014 → 12 May 2014 Conference number: 25 |
Conference
| Conference | 25th Annual Conference on Production and Operations Management Society, POMS 2014 |
|---|---|
| Abbreviated title | POMS 2014 |
| Country/Territory | United States |
| City | Atlanta |
| Period | 9/05/14 → 12/05/14 |
Keywords
- service networks
- value creation
- vulnerability