Customer value creation with future mixed fleet concepts

Minna Salo; Markku Hentula; Taru Hakanen

Customer value creation with future mixed fleet concepts

Minna Salo^*, Markku Hentula, Taru Hakanen

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific

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Abstract

This study provides new knowledge on the customer value creation with future mixed fleet concepts in the industrial context. This empirical case study focuses on mixed fleet concepts meaning that the Automated Guided Vehicles, Autonomous Mobile Robots, and manned vehicles e.g. forklift trucks, and overhead cranes operate in the same industrial facilities with humans. Primary data was gathered by in-depth interviews with industrial companies being either potential customers for future mixed fleet concepts or companies innovating future mixed fleet concepts to potential industrial customers. Secondary data was gathered with individual workshop among companies innovating future mixed fleet concepts. As a result, different types of customer values from future mixed fleet concepts is summarized in a table to show how manifold the values are. Besides adding academic understanding of the topic, this paper provides practical information for the potential customers and for the companies innovating new mixed fleet concepts.

Original language	English
Title of host publication	Proceedings of the XXXVI ISPIM Innovation Conference, Bergen, Norway 15-18.6.2025
Editors	Iain Bitrain, Steffen Conn, Alex Mitsis, Paavo Ritala, Marko Torkkeli, Meriam Trabelsi
Publisher	International Society for Professional Innovation Management ISPIM
ISBN (Electronic)	978-952-65069-9-9
Publication status	Published - 18 Jun 2025
MoE publication type	B3 Non-refereed article in conference proceedings
Event	XXXVI ISPIM Innovation Conference - Bergen, Norway Duration: 15 Jun 2025 → 18 Jun 2025

Conference

Conference	XXXVI ISPIM Innovation Conference
Country/Territory	Norway
City	Bergen
Period	15/06/25 → 18/06/25

Funding

This study was conducted as a part of MixedFleet co-innovation project, funded by Business Finland and the participating project partners.

Keywords

customer value
value creation
mixed fleet concept
industrial context

Access to Document

ISPIM2025_Paper_Salo et alFinal published version, 338 KB

MixedFleet: Shared Situational Awareness for Optimized and Safe Mixed Fleets
Hakanen, T. (Manager), Kemppi, P. (Participant), Karjalainen, J. (Participant), Tikka, P. (Participant), Hentula, M. (Participant), Salo, M. (Participant), Tiusanen, R. (Participant), Malm, T. (Participant) & Berger, J. (Participant)
1/08/23 → 31/12/26
Project: Business Finland project

Cite this

@inproceedings{99fa1f96615b49759a40b7c894ddff6e,

title = "Customer value creation with future mixed fleet concepts",

abstract = "This study provides new knowledge on the customer value creation with future mixed fleet concepts in the industrial context. This empirical case study focuses on mixed fleet concepts meaning that the Automated Guided Vehicles, Autonomous Mobile Robots, and manned vehicles e.g. forklift trucks, and overhead cranes operate in the same industrial facilities with humans. Primary data was gathered by in-depth interviews with industrial companies being either potential customers for future mixed fleet concepts or companies innovating future mixed fleet concepts to potential industrial customers. Secondary data was gathered with individual workshop among companies innovating future mixed fleet concepts. As a result, different types of customer values from future mixed fleet concepts is summarized in a table to show how manifold the values are. Besides adding academic understanding of the topic, this paper provides practical information for the potential customers and for the companies innovating new mixed fleet concepts. ",

keywords = "customer value, value creation, mixed fleet concept, industrial context",

author = "Minna Salo and Markku Hentula and Taru Hakanen",

year = "2025",

month = jun,

day = "18",

language = "English",

editor = "Iain Bitrain and Steffen Conn and Alex Mitsis and Paavo Ritala and Marko Torkkeli and Meriam Trabelsi",

booktitle = "Proceedings of the XXXVI ISPIM Innovation Conference, Bergen, Norway 15-18.6.2025",

publisher = "International Society for Professional Innovation Management ISPIM",

note = "XXXVI ISPIM Innovation Conference ; Conference date: 15-06-2025 Through 18-06-2025",

}

Salo, M , Hentula, M & Hakanen, T 2025, Customer value creation with future mixed fleet concepts. in I Bitrain, S Conn, A Mitsis, P Ritala, M Torkkeli & M Trabelsi (eds), Proceedings of the XXXVI ISPIM Innovation Conference, Bergen, Norway 15-18.6.2025. International Society for Professional Innovation Management ISPIM, XXXVI ISPIM Innovation Conference, Bergen, Norway, 15/06/25.

Customer value creation with future mixed fleet concepts. / Salo, Minna ; Hentula, Markku ; Hakanen, Taru.
Proceedings of the XXXVI ISPIM Innovation Conference, Bergen, Norway 15-18.6.2025. ed. / Iain Bitrain; Steffen Conn; Alex Mitsis; Paavo Ritala; Marko Torkkeli; Meriam Trabelsi. International Society for Professional Innovation Management ISPIM, 2025.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific

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T1 - Customer value creation with future mixed fleet concepts

AU - Salo, Minna

AU - Hentula, Markku

AU - Hakanen, Taru

PY - 2025/6/18

Y1 - 2025/6/18

N2 - This study provides new knowledge on the customer value creation with future mixed fleet concepts in the industrial context. This empirical case study focuses on mixed fleet concepts meaning that the Automated Guided Vehicles, Autonomous Mobile Robots, and manned vehicles e.g. forklift trucks, and overhead cranes operate in the same industrial facilities with humans. Primary data was gathered by in-depth interviews with industrial companies being either potential customers for future mixed fleet concepts or companies innovating future mixed fleet concepts to potential industrial customers. Secondary data was gathered with individual workshop among companies innovating future mixed fleet concepts. As a result, different types of customer values from future mixed fleet concepts is summarized in a table to show how manifold the values are. Besides adding academic understanding of the topic, this paper provides practical information for the potential customers and for the companies innovating new mixed fleet concepts.

AB - This study provides new knowledge on the customer value creation with future mixed fleet concepts in the industrial context. This empirical case study focuses on mixed fleet concepts meaning that the Automated Guided Vehicles, Autonomous Mobile Robots, and manned vehicles e.g. forklift trucks, and overhead cranes operate in the same industrial facilities with humans. Primary data was gathered by in-depth interviews with industrial companies being either potential customers for future mixed fleet concepts or companies innovating future mixed fleet concepts to potential industrial customers. Secondary data was gathered with individual workshop among companies innovating future mixed fleet concepts. As a result, different types of customer values from future mixed fleet concepts is summarized in a table to show how manifold the values are. Besides adding academic understanding of the topic, this paper provides practical information for the potential customers and for the companies innovating new mixed fleet concepts.

KW - customer value

KW - value creation

KW - mixed fleet concept

KW - industrial context

M3 - Conference article in proceedings

BT - Proceedings of the XXXVI ISPIM Innovation Conference, Bergen, Norway 15-18.6.2025

A2 - Bitrain, Iain

A2 - Conn, Steffen

A2 - Mitsis, Alex

A2 - Ritala, Paavo

A2 - Torkkeli, Marko

A2 - Trabelsi, Meriam

PB - International Society for Professional Innovation Management ISPIM

T2 - XXXVI ISPIM Innovation Conference

Y2 - 15 June 2025 through 18 June 2025

ER -

Customer value creation with future mixed fleet concepts

Abstract

Conference

Funding

Keywords

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Projects

MixedFleet: Shared Situational Awareness for Optimized and Safe Mixed Fleets

Cite this