Customer values: The missing link to designing THE User Experience

Andrey Sirotkin, Kaisa Koskela-Huotari, Kaarina Karppinen

Research output: Chapter in Book/Report/Conference proceedingChapter or book articleProfessional


How do companies distinguish themselves from competitors and help customers perceive the unique value of their services? This question has been central in strategic management for many decades. In Cloud context, however, this strategic function becomes even more urgent. Cloud technology provides opportunity for competitors to begin to provide virtually any service at any time. In the environment where technology is no longer a source of sustainable competitive advantage, the use of customer values for developing an experience is critical to differentiation
Original languageEnglish
Title of host publicationValue-driven business in the cloud
Place of PublicationEspoo
PublisherVTT Technical Research Centre of Finland
ISBN (Electronic)978-951-38-8128-3
ISBN (Print)978-951-38-8127-6
Publication statusPublished - 2013
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

Publication series

SeriesVTT Research Highlights


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