Customer values: The missing link to designing THE User Experience

Andrey Sirotkin; Kaisa Koskela-Huotari; Kaarina Karppinen

Customer values: The missing link to designing THE User Experience

Andrey Sirotkin
, Kaisa Koskela-Huotari
, Kaarina Karppinen

VTT Technical Research Centre of Finland

VTT (former employee or external)

Research output: Chapter in Book/Report/Conference proceeding › Chapter or book article › Professional

Abstract

How do companies distinguish themselves from competitors and help customers perceive the unique value of their services? This question has been central in strategic management for many decades. In Cloud context, however, this strategic function becomes even more urgent. Cloud technology provides opportunity for competitors to begin to provide virtually any service at any time. In the environment where technology is no longer a source of sustainable competitive advantage, the use of customer values for developing an experience is critical to differentiation

Original language	English
Title of host publication	Value-driven business in the cloud
Place of Publication	Espoo
Publisher	VTT Technical Research Centre of Finland
Pages	30-31
ISBN (Electronic)	978-951-38-8128-3
ISBN (Print)	978-951-38-8127-6
Publication status	Published - 2013
MoE publication type	D2 Article in professional manuals or guides or professional information systems or text book material

Publication series

Series	VTT Research Highlights
Number	9
ISSN	2242-1173

Access to Document

https://publications.vtt.fi/pdf/researchhighlights/2013/R9.pdf#page=32

Value-driven business in the Cloud
Huomo, T. (Editor), Karppinen, K. (Editor) & Pussinen, P. (Editor), 2013, Espoo: VTT Technical Research Centre of Finland. 95 p. (VTT Research Highlights; No. 9).
Research output: Book/Report › Book (editor) › Professional

Open Access

Cite this

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title = "Customer values: The missing link to designing THE User Experience",

abstract = "How do companies distinguish themselves from competitors and help customers perceive the unique value of their services? This question has been central in strategic management for many decades. In Cloud context, however, this strategic function becomes even more urgent. Cloud technology provides opportunity for competitors to begin to provide virtually any service at any time. In the environment where technology is no longer a source of sustainable competitive advantage, the use of customer values for developing an experience is critical to differentiation",

author = "Andrey Sirotkin and Kaisa Koskela-Huotari and Kaarina Karppinen",

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language = "English",

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Customer values: The missing link to designing THE User Experience. / Sirotkin, Andrey; Koskela-Huotari, Kaisa; Karppinen, Kaarina.
Value-driven business in the cloud. Espoo: VTT Technical Research Centre of Finland, 2013. p. 30-31 (VTT Research Highlights; No. 9).

Research output: Chapter in Book/Report/Conference proceeding › Chapter or book article › Professional

TY - CHAP

T1 - Customer values

T2 - The missing link to designing THE User Experience

AU - Sirotkin, Andrey

AU - Koskela-Huotari, Kaisa

AU - Karppinen, Kaarina

PY - 2013

Y1 - 2013

N2 - How do companies distinguish themselves from competitors and help customers perceive the unique value of their services? This question has been central in strategic management for many decades. In Cloud context, however, this strategic function becomes even more urgent. Cloud technology provides opportunity for competitors to begin to provide virtually any service at any time. In the environment where technology is no longer a source of sustainable competitive advantage, the use of customer values for developing an experience is critical to differentiation

AB - How do companies distinguish themselves from competitors and help customers perceive the unique value of their services? This question has been central in strategic management for many decades. In Cloud context, however, this strategic function becomes even more urgent. Cloud technology provides opportunity for competitors to begin to provide virtually any service at any time. In the environment where technology is no longer a source of sustainable competitive advantage, the use of customer values for developing an experience is critical to differentiation

M3 - Chapter or book article

SN - 978-951-38-8127-6

T3 - VTT Research Highlights

SP - 30

EP - 31

BT - Value-driven business in the cloud

PB - VTT Technical Research Centre of Finland

CY - Espoo

ER -

Customer values: The missing link to designing THE User Experience

Abstract

Publication series

Access to Document

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Research output

Value-driven business in the Cloud

Cite this