Abstract
In order to move towards sustainability and a circular
economy, there is need for systemic innovation in all
aspects of society, including our values and consuming
practices, and technological and business innovations to
all society structures (Wells 2016, Ellen MacArthur
Foundation 2013). Companies need to consider how to close
the material loops, reduce the resources needed and
consider how materials and products are kept in the loop,
as long as possible. With business model
experimentations, companies can demonstrate a model's
feasibility, consumer acceptance and the environmental
impacts in a cost-efficient way (Thomke 2003). Academic
research related to designing business model
experimentation is lacking. The aim of this study is to
improve our understanding of how to design circular
business model experimentation that takes into
consideration both the companies' and the research
organizations' needs. In this paper, we describe a pilot
of a five-stage process model for rapid experimentation
that takes into account both the entrepreneur's and the
research organisation's needs and objectives.
| Original language | English |
|---|---|
| Title of host publication | Fostering Innovation Ecosystems |
| Publisher | International Society for Professional Innovation Management ISPIM |
| Number of pages | 14 |
| ISBN (Print) | 978-952-335-019-9 |
| Publication status | Published - 2017 |
| MoE publication type | A4 Article in a conference publication |
| Event | ISPIM Innovation Forum 2017: Fostering Innovation Ecosystems Conference - Toronto, Canada Duration: 19 Mar 2017 → 22 Mar 2017 |
Conference
| Conference | ISPIM Innovation Forum 2017: Fostering Innovation Ecosystems Conference |
|---|---|
| Country/Territory | Canada |
| City | Toronto |
| Period | 19/03/17 → 22/03/17 |
Keywords
- circular economy
- business models
- consumer
- business model experimentation
- pilot