Determinants to Service Innovation Success: an Organizational Orientation Perspective

Heidi Korhonen, Soili Peltola, Tapani Ryynänen, Mika Westerlund

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Abstract

What makes business based on service innovations to become more successful? In defining relevant determinants for the success, we focus on service providers that offer business-to-business services. This perspective highlights the significance of organizational orientation, which is an emerging approach in the service literature. We identify its three key dimensions that affect service businesses' innovation success. These three dimensions; customer, entrepreneurial and value creation orientations, are both parallel and overlapping, and they interact throughout the service creation and consumption life-cycle. We propose that the most successful innovators in the contemporary service economy need to simultaneously become customer-driven and engage entrepreneurially in needs co-creation, and commit themselves to value co-creation activities. The implementation of these orientations can, however, be challenging because a new kind of attitudinal perspective is required. This paper contributes to service literature by describing key factors that drive success of the providers' business based on service innovation. Our work helps firms in perceiving and developing their service strategy, sales and customer relationships.
Original languageEnglish
Title of host publicationCombi2010 Conference Proceedings
EditorsMinna Mattila, Timo Riihelä
Place of PublicationVantaa, Finland
PublisherLaurea ammattikorkeakoulu
Pages271-295
ISBN (Print)978-951-799-213-8
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

Publication series

SeriesLaurea Publications
NumberA 72
ISSN1458-7211

Fingerprint

Service innovation
Innovation success
Value creation
Co-creation
Overlapping
Service strategy
Factors
Life-cycle consumption
Value co-creation
Business innovation
Service business
Service provider
Service economy
Innovators
Business-to-business services
Customer relationship

Cite this

Korhonen, H., Peltola, S., Ryynänen, T., & Westerlund, M. (2010). Determinants to Service Innovation Success: an Organizational Orientation Perspective. In M. Mattila, & T. Riihelä (Eds.), Combi2010 Conference Proceedings (pp. 271-295). Vantaa, Finland: Laurea ammattikorkeakoulu. Laurea Publications, No. A 72
Korhonen, Heidi ; Peltola, Soili ; Ryynänen, Tapani ; Westerlund, Mika. / Determinants to Service Innovation Success : an Organizational Orientation Perspective. Combi2010 Conference Proceedings. editor / Minna Mattila ; Timo Riihelä. Vantaa, Finland : Laurea ammattikorkeakoulu, 2010. pp. 271-295 (Laurea Publications; No. A 72).
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Korhonen, H, Peltola, S, Ryynänen, T & Westerlund, M 2010, Determinants to Service Innovation Success: an Organizational Orientation Perspective. in M Mattila & T Riihelä (eds), Combi2010 Conference Proceedings. Laurea ammattikorkeakoulu, Vantaa, Finland, Laurea Publications, no. A 72, pp. 271-295.

Determinants to Service Innovation Success : an Organizational Orientation Perspective. / Korhonen, Heidi; Peltola, Soili; Ryynänen, Tapani; Westerlund, Mika.

Combi2010 Conference Proceedings. ed. / Minna Mattila; Timo Riihelä. Vantaa, Finland : Laurea ammattikorkeakoulu, 2010. p. 271-295 (Laurea Publications; No. A 72).

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

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Korhonen H, Peltola S, Ryynänen T, Westerlund M. Determinants to Service Innovation Success: an Organizational Orientation Perspective. In Mattila M, Riihelä T, editors, Combi2010 Conference Proceedings. Vantaa, Finland: Laurea ammattikorkeakoulu. 2010. p. 271-295. (Laurea Publications; No. A 72).