@inproceedings{233ada2074384a81be114754e8dbbc01,
title = "Developing integrated solutions within B-to-B service networks",
abstract = "The growing trends of outsourcing and specialization have led many industrial customers to centralize their purchases and seek suppliers that can provide more extensive solutions [1; 2; 3]. The focus in the solutions marketing literature has been inherently product- centred, and there has been a shortage of research into solutions originating in the service sector [4]. Companies may face a number of challenges developing and delivering integrated service solutions in co-operation with several companies. As a result of our qualitative, multiple case study of two b-to-b service networks, we addressed the value of integrated service solutions to all the network actors as well as the key challenges companies face in delivering and developing integrated solutions within b-to-b service networks. As a practical result, we developed two frameworks to systemize and facilitate service business development in companies.",
author = "Taru Hakanen and Minna Kansola and Tiina Valjakka and Katri Valkokari and Iiro Salkari and Elina Jaakkola",
year = "2011",
language = "English",
series = "VTT Symposium",
publisher = "VTT Technical Research Centre of Finland",
number = "271",
pages = "51--61",
booktitle = "VTT Symposium on Service Innovation",
address = "Finland",
}