The growing trends of outsourcing and specialization have led many industrial customers to centralize their purchases and seek suppliers that can provide more extensive solutions [1; 2; 3]. The focus in the solutions marketing literature has been inherently product- centred, and there has been a shortage of research into solutions originating in the service sector . Companies may face a number of challenges developing and delivering integrated service solutions in co-operation with several companies. As a result of our qualitative, multiple case study of two b-to-b service networks, we addressed the value of integrated service solutions to all the network actors as well as the key challenges companies face in delivering and developing integrated solutions within b-to-b service networks. As a practical result, we developed two frameworks to systemize and facilitate service business development in companies.
|Title of host publication||VTT Symposium on Service Innovation|
|Place of Publication||Espoo|
|Publisher||VTT Technical Research Centre of Finland|
|Publication status||Published - 2011|
|MoE publication type||A4 Article in a conference publication|
Hakanen, T., Kansola, M., Valjakka, T., Valkokari, K., Salkari, I., & Jaakkola, E. (2011). Developing integrated solutions within B-to-B service networks. In VTT Symposium on Service Innovation (pp. 51-61). VTT Technical Research Centre of Finland. VTT Symposium, No. 271 http://www.vtt.fi/inf/pdf/symposiums/2011/S271.pdf