An increasing number of product and service providers aim to gain a competitive advantage through new services enabled by the Industrial Internet. In order to develop and successfully provide Industrial Internet-related services, a company needs to build up related capabilities and construct a strong value proposition in line with real customer needs. This customer and service perspective of the Industrial Internet has so far been rather little studied. Supporting conceptual tools are required. The development of the services relies on how well customers’ business and production environments and management of assets are understood, and therefore this paper proposes a framework that creates necessary new knowledge for the development of new Industrial Internet-related services.