Development of ITS multi-service from idea to deployment

This paper describes development process of the new ITS services from ideas to commercial pilots. Also key publications in the field of ITS services are reviewed. ITS services are focused on providing information. They are developing and they have new business potential. Also obligatory authority services, especially eCall are being developed. Finnish authorities and companies have worked actively in generating proper circumstances for commercial ITS services. The work started with developing technical specifications, regulative framework and studying business models. The work continued with service development and proof-of-concepts. Currently multi-service model is piloted aiming to serve travellers between Helsinki and St. Petersburg. The fragmentation of service offering is a big problem in ITS services but multi-service model seems to overcome this challenge. The support of authorities plays significant role. Fully functional value network unifying companies with complementary service offerings is essential for successful ITS services.