Differentation within mobile ecosystems - The unspecialized marketplaces

S. Hyrynsalmi, Arho Suominen, M. Seppänen

    Research output: Contribution to conferenceConference articleScientificpeer-review

    Abstract

    Nowadays, the 'war of ecosystems' between alliances of giant mobile operating system vendors and mobile phone manufacturers is a popular topic in the news. In the public discussion, the application ecosystem emerged inside the mobile ecosystem is argued to be a key in the differentiation. This has striven the ecosystem orchestrators for recruiting an increasing number of software developers and applications to join in their ecosystem. In this paper, we study how different mobile ecosystems differentiate both in application offering and in the mobile phone users. We use the information gathered from over 800 000 applications and the questionnaire answered by approximately 2 000 university students to study the research questions. The results show that the ecosystems are rather similar in their offering although it is possible to make distinction between the users of different ecosystems.
    Original languageEnglish
    Number of pages17
    Publication statusPublished - 2013
    MoE publication typeNot Eligible
    Event22nd International Conference on Management of Technology, IAMOT 2013: Science, Technology and Innovation in the Emerging Markets Economy - Porto Alegre, Brazil
    Duration: 14 Apr 201318 Apr 2013
    Conference number: 22

    Conference

    Conference22nd International Conference on Management of Technology, IAMOT 2013
    Abbreviated titleIAMOT 2013
    CountryBrazil
    CityPorto Alegre
    Period14/04/1318/04/13

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    Keywords

    • mobile ecosystem
    • smart phone
    • two-sided market
    • multi-homing
    • differentiation

    Cite this

    Hyrynsalmi, S., Suominen, A., & Seppänen, M. (2013). Differentation within mobile ecosystems - The unspecialized marketplaces. Paper presented at 22nd International Conference on Management of Technology, IAMOT 2013, Porto Alegre, Brazil.