Nowadays, the 'war of ecosystems' between alliances of giant mobile operating system vendors and mobile phone manufacturers is a popular topic in the news. In the public discussion, the application ecosystem emerged inside the mobile ecosystem is argued to be a key in the differentiation. This has striven the ecosystem orchestrators for recruiting an increasing number of software developers and applications to join in their ecosystem. In this paper, we study how different mobile ecosystems differentiate both in application offering and in the mobile phone users. We use the information gathered from over 800 000 applications and the questionnaire answered by approximately 2 000 university students to study the research questions. The results show that the ecosystems are rather similar in their offering although it is possible to make distinction between the users of different ecosystems.
|Number of pages||17|
|Publication status||Published - 2013|
|MoE publication type||Not Eligible|
|Event||22nd International Conference on Management of Technology, IAMOT 2013: Science, Technology and Innovation in the Emerging Markets Economy - Porto Alegre, Brazil|
Duration: 14 Apr 2013 → 18 Apr 2013
Conference number: 22
|Conference||22nd International Conference on Management of Technology, IAMOT 2013|
|Abbreviated title||IAMOT 2013|
|Period||14/04/13 → 18/04/13|
- mobile ecosystem
- smart phone
- two-sided market
Hyrynsalmi, S., Suominen, A., & Seppänen, M. (2013). Differentation within mobile ecosystems - The unspecialized marketplaces. Paper presented at 22nd International Conference on Management of Technology, IAMOT 2013, Porto Alegre, Brazil.