@inproceedings{fe9d322df97e4718a85e8ce7c61fe6f5,
title = "Digital signage effectiveness in retail stores",
abstract = "This paper presents results from a study on the effectiveness of digital signage in the retail environment. The goal of the study was to examine design parameters relevant to digital signage content design which could be used to create guidelines and templates for designing effective digital signage content. In this study, we focused on how video and animation affect the effectiveness of digital signage. When comparing still content with content enhanced with video or animation, no significant difference in effectiveness could be observed. This observation contradicts with earlier studies. Our study supports the views that the digital displays are currently most useful and effective to the younger generation, and that male customers consider digital displays in a store more useful than females do.",
keywords = "Digital signage, User study, Retail store, Media management, Digital content design, User interfaces, User experience",
author = "Mari Ervasti and Juha H{\"a}iki{\"o} and Minna Isomursu and Pekka Isomursu and Tiina Liuska",
year = "2015",
doi = "10.1007/978-3-319-22668-2_35",
language = "English",
isbn = "978-3-319-22667-5",
volume = "2",
series = "Lecture Notes in Computer Science",
publisher = "Springer",
pages = "455--462",
editor = "Julio Abascal and Simone Barbosa and Mirko Fetter and Tom Gross and Philippe Palanque and Marco Winckler",
booktitle = "Human-Computer Interaction - INTERACT 2015",
address = "Germany",
note = "15th IFIP TC 13 International Conference on Human-Computer Interaction, INTERACT 2015, INTERACT 2015 ; Conference date: 14-09-2015 Through 18-09-2015",
}