Digital social reading services

needs and values of Finnish readers

Research output: Contribution to conferenceOther conference contributionScientific

Abstract

Digital social reading services have the possibility to expand both digital and traditional reading of books. Currently there are a number of services for social reading. A web questionnaire including a 3-minute video and four written concept stories was designed to study the attitudes of Finnish consumers towards social reading service concept. 1316 persons answered the questionnaire, and the respondents were predominantly women (92%). According to the results, the general attitude towards social reading services is positive, although the response to some social reading concepts was divided. The most popular social reading concepts include features that enable finding new books and hobby-related problem solving. The results thus suggest that the popularity of the concept increases if the concept provides effective solutions and help for solving practical problems. The most popular specific features are controlling bookshelf visibility, recommendations by comparing bookshelves, parallel digital/print reading and giving digital reading rights to friends. Social interaction generally, and finding like-minded people and sharing thoughts is important among the respondents. Social reading concepts are seen as a possibility to enhance social interaction in its various forms. Furthermore, social reading service could enrich or enhance book contents, reading habits, reading motivation, apposite reading choices and learning. Generally, the respondents saw that reading as a hobby could become easier in many ways due to digital social reading services.
Original languageEnglish
Publication statusPublished - 2013
MoE publication typeNot Eligible
EventDeconstructing Media Convergence Conference - Salzburg, Austria
Duration: 21 Nov 201323 Nov 2013

Conference

ConferenceDeconstructing Media Convergence Conference
CountryAustria
CitySalzburg
Period21/11/1323/11/13

Fingerprint

Values
recreational activity
questionnaire
interaction
popularity
habits
video
human being
learning

Keywords

  • social reading
  • digital services
  • web surveys
  • consumer studies

Cite this

Laine, J., & Kuula, T. (2013). Digital social reading services: needs and values of Finnish readers. Deconstructing Media Convergence Conference, Salzburg, Austria.
Laine, Janne ; Kuula, Timo. / Digital social reading services : needs and values of Finnish readers. Deconstructing Media Convergence Conference, Salzburg, Austria.
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note = "Deconstructing Media Convergence Conference ; Conference date: 21-11-2013 Through 23-11-2013",

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Laine, J & Kuula, T 2013, 'Digital social reading services: needs and values of Finnish readers' Deconstructing Media Convergence Conference, Salzburg, Austria, 21/11/13 - 23/11/13, .

Digital social reading services : needs and values of Finnish readers. / Laine, Janne; Kuula, Timo.

2013. Deconstructing Media Convergence Conference, Salzburg, Austria.

Research output: Contribution to conferenceOther conference contributionScientific

TY - CONF

T1 - Digital social reading services

T2 - needs and values of Finnish readers

AU - Laine, Janne

AU - Kuula, Timo

PY - 2013

Y1 - 2013

N2 - Digital social reading services have the possibility to expand both digital and traditional reading of books. Currently there are a number of services for social reading. A web questionnaire including a 3-minute video and four written concept stories was designed to study the attitudes of Finnish consumers towards social reading service concept. 1316 persons answered the questionnaire, and the respondents were predominantly women (92%). According to the results, the general attitude towards social reading services is positive, although the response to some social reading concepts was divided. The most popular social reading concepts include features that enable finding new books and hobby-related problem solving. The results thus suggest that the popularity of the concept increases if the concept provides effective solutions and help for solving practical problems. The most popular specific features are controlling bookshelf visibility, recommendations by comparing bookshelves, parallel digital/print reading and giving digital reading rights to friends. Social interaction generally, and finding like-minded people and sharing thoughts is important among the respondents. Social reading concepts are seen as a possibility to enhance social interaction in its various forms. Furthermore, social reading service could enrich or enhance book contents, reading habits, reading motivation, apposite reading choices and learning. Generally, the respondents saw that reading as a hobby could become easier in many ways due to digital social reading services.

AB - Digital social reading services have the possibility to expand both digital and traditional reading of books. Currently there are a number of services for social reading. A web questionnaire including a 3-minute video and four written concept stories was designed to study the attitudes of Finnish consumers towards social reading service concept. 1316 persons answered the questionnaire, and the respondents were predominantly women (92%). According to the results, the general attitude towards social reading services is positive, although the response to some social reading concepts was divided. The most popular social reading concepts include features that enable finding new books and hobby-related problem solving. The results thus suggest that the popularity of the concept increases if the concept provides effective solutions and help for solving practical problems. The most popular specific features are controlling bookshelf visibility, recommendations by comparing bookshelves, parallel digital/print reading and giving digital reading rights to friends. Social interaction generally, and finding like-minded people and sharing thoughts is important among the respondents. Social reading concepts are seen as a possibility to enhance social interaction in its various forms. Furthermore, social reading service could enrich or enhance book contents, reading habits, reading motivation, apposite reading choices and learning. Generally, the respondents saw that reading as a hobby could become easier in many ways due to digital social reading services.

KW - social reading

KW - digital services

KW - web surveys

KW - consumer studies

M3 - Other conference contribution

ER -

Laine J, Kuula T. Digital social reading services: needs and values of Finnish readers. 2013. Deconstructing Media Convergence Conference, Salzburg, Austria.