Digitalisation and service business model innovation in media

The traditional business of newspaper and magazine media is stagnating largely because of digitalisation, increasingly challenging business environment, and the resulting commoditization of mass media products. Creating new value to customers and partners with services is an increasing phenomenon in the media sector to enable growth and differentiation. Adapting to service-thinking however necessitates some fundamental changes in managerial mind-sets, strategies, and practices. It also requires for business model innovation. This study offers the service-logic business model framework to explore and explain the transformations taking place when media business is geared towards service(s).