Digitalisation and service business model innovation in media

Anna Viljakainen (Corresponding Author), Marja Toivonen, Anu Seisto

    Research output: Contribution to journalArticleScientificpeer-review


    The traditional business of newspaper and magazine media is stagnating largely because of digitalisation, increasingly challenging business environment, and the resulting commoditization of mass media products. Creating new value to customers and partners with services is an increasing phenomenon in the media sector to enable growth and differentiation. Adapting to service-thinking however necessitates some fundamental changes in managerial mind-sets, strategies, and practices. It also requires for business model innovation. This study offers the service-logic business model framework to explore and explain the transformations taking place when media business is geared towards service(s).
    Original languageEnglish
    Pages (from-to)145-158
    JournalJournal of Print and Media Technology Research
    Issue number2
    Publication statusPublished - 2016
    MoE publication typeA1 Journal article-refereed


    • business model
    • business transformation
    • media management
    • servitization
    • service management


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