Digitalisation and service business model innovation in media

Anna Viljakainen (Corresponding Author), Marja Toivonen, Anu Seisto

Research output: Contribution to journalArticleScientificpeer-review

Abstract

The traditional business of newspaper and magazine media is stagnating largely because of digitalisation, increasingly challenging business environment, and the resulting commoditization of mass media products. Creating new value to customers and partners with services is an increasing phenomenon in the media sector to enable growth and differentiation. Adapting to service-thinking however necessitates some fundamental changes in managerial mind-sets, strategies, and practices. It also requires for business model innovation. This study offers the service-logic business model framework to explore and explain the transformations taking place when media business is geared towards service(s).
Original languageEnglish
Pages (from-to)145-158
JournalJournal of Print and Media Technology Research
Volume52
Issue number2
DOIs
Publication statusPublished - 2016
MoE publication typeA1 Journal article-refereed

Fingerprint

digitalization
Innovation
innovation
Industry
mass media
magazine
newspaper
customer
Values

Keywords

  • business model
  • business transformation
  • media management
  • servitization
  • service management

Cite this

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Digitalisation and service business model innovation in media. / Viljakainen, Anna (Corresponding Author); Toivonen, Marja; Seisto, Anu.

In: Journal of Print and Media Technology Research, Vol. 52, No. 2, 2016, p. 145-158.

Research output: Contribution to journalArticleScientificpeer-review

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AU - Toivonen, Marja

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